Freelancer profile translated to English.
Back to original languageAbout Estelle
Marketing and Go-to-Market strategy consultant, I act as a Fractional CMO for startups, scale-ups, and SMEs looking to structure their marketing, clarify their value proposition, and accelerate their business development.
With over 25 years of experience in strategic marketing, I've held various roles in international companies like Canon, British Airways, and O2, focusing on brand management, marketing strategy, customer experience, innovation, and consumer insights. These experiences have allowed me to work on diverse B2B and B2C challenges, including offering positioning, new product launches, and understanding customer needs.
Today, I support entrepreneurs and management teams in key development moments:
• Brand positioning clarification
• Go-to-Market strategy definition
• Product or service launches
• Exploration of new market opportunities
• Competitive analysis and differentiation strategy
In parallel to my consulting work, I support startups and scale-ups at the EDHEC incubator at Station F, and with the Graines de Boss accelerator, to help them structure their marketing strategy and support their growth.
My approach combines strategic vision with operational pragmatism. I help companies transform their ideas or innovations into clear, differentiating, and relevant value propositions for their customers.
I also integrate CSR and sustainability, by supporting organizations that wish to align growth, innovation, and positive impact, particularly through the principles of the circular economy and carbon footprint reduction.
Objective: clarify your strategy, strengthen your value proposition, and accelerate your development.
I would be delighted to discuss your project.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- Levelle ConsultingFounderCONSULTING AND AUDITSOctober 2024 - Today (1 year and 8 months)Bordeaux, FranceWith 25 years of experience in strategic marketing, innovation, and product management for major brands such as Canon, British Airways, Tesco Mobile, and O2, I offer my marketing services as a growth lever to help small and medium-sized businesses achieve their carbon neutrality goals in the UK and France. I tailor my services to each organization, leveraging consumer insights and data, to explore new business opportunities, innovate, and transform your business model.My ultimate goal is to support you in the sustainable growth of your organization. Contact me for a free initial consultation!
- Virgin Media O2Head of insight - proposition & innovationTELECOMMUNICATIONSMarch 2023 - April 2024 (1 year and 1 month)London, UKDeveloped all insights on UK consumers to inform and shape our 3-year roadmap, creating and launching new propositions. This delivered a 20% shift from high-value customers to more premium contracts, generating additional revenue and connections from the existing base.
- Virgin Media O2Head of CEX measurement & governanceTELECOMMUNICATIONSApril 2022 - March 2023 (11 months)London, United KingdomLed a team of 6 people to measure and address key issues in the customer experience. Measuring our NPS and setting targets for the following year. Flagging key issues that needed addressing and leading key initiatives. Secured over £200m investment in the customer experience.
Recommendations
Be the first to recommend Estelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Circular Economy, Circular EconomyCambridge Judge Business School2021Circular Economy, Circular Economy
- Master of ScienceEDHEC Business School1999Master of Science - MS, Business Administration and Management, General