Freelancer profile translated to English.

Description

My name is Estelle Lequette. I am a digital and editorial marketing consultant, specializing in supporting authors and publishers.

After 24 years of experience in marketing in publishing (Editis, La Vie Financière Group, Manageris), I founded Les Ateliers Digitaux E. Azannadje to help authors and publishing houses structure their acquisition and sales strategy.

I manage Google Ads, Meta Ads, and Amazon Ads campaigns, with a data-driven approach: A/B testing, conversion funnels, retargeting.

I have supported over 130 authors, with a rating of 4.7/5 on Trustpilot (over 50 reviews).

I am also an independent author: 3 self-published novels, over 16,000 copies sold, 1st place in all categories on Kobo, finalist for the Prix des Étoiles 2022.

This dual role allows me to understand my clients' challenges from the inside.

I can help you build a complete acquisition strategy: from digital advertising to conversion, to sell more books and increase your visibility.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Les Éditions E.Azannadje
Digital Marketing & Publishing Consultant
PUBLISHING
March 2023 - Today (3 years and 5 months)
Paris, France
Founder of Les Ateliers Digitaux E. Azannadje, dedicated to the marketing support of authors and publishers, from acquisition strategy to conversion.

• Design and management of Google Ads and Meta Ads campaigns (acquisition, retargeting, A/B testing).

• Creation and facilitation of a mentoring program that has supported over 130 authors in their marketing and promotion strategy.

• Rating of 4.7/5 on Trustpilot (over 50 reviews).

• Organization of webinars that have trained over 1000 people.

• Development of strategic partnerships (Bookelis, Librinova, Kobo Fnac).

• Independent author: 3 self-published novels, over 16,000 copies sold, 1st place in all categories on Kobo, finalist for the Prix des Étoiles 2022.
Google Ads Meta Ads Amazon Ads Acquisition Strategy Digital Marketing Strategy
Manageris
Marketing Manager
PUBLISHING
January 2010 - February 2023 (13 years and 1 month)
Paris, France
• Definition and implementation of marketing strategies for the distribution of professional content.

• Team supervision and management of multi-channel communication campaigns.
Acquisition Strategy Loyalty Strategy Digital Marketing Strategy Editorial Marketing
La vie financière
Subscriptions Marketing Manager
PRESS AND MEDIA
March 2008 - March 2009 (1 year)
Paris, France
• Design and execution of acquisition and loyalty campaigns.

• Management of client portfolios and performance monitoring.
Editorial Marketing Loyalty Strategy Acquisition Strategy