Estelle Lefevre

Writing, translating, and distributing press materials while ensuring brand consistency.

Supporting the organization of press events (national and international press tests, Paris Motor Show): travel logistics, accreditation management, on-site coordination, post-event follow-up, and reporting.

Maintaining relationships with journalists: handling incoming requests and managing vehicle loans.

Daily media monitoring and preparing press reviews for management and internal teams.

Crisis communication support: monitoring and analyzing media coverage, translating strategic documents for headquarters, researching and synthesizing key information for decision-making.

Managing PR campaigns (LNB, Ottobock, Gerflor — official supporter Paris 2024): media pitching, interview coordination, press material writing, responding to media requests.

Managing influencer campaigns (Marriott Bonvoy): talent scouting, brief writing & content monitoring.

Developing reports with KPIs to support strategic recommendations.

Participating in the agency's overall strategic discussions.

Comprehensive management of social media platforms (Instagram, TikTok, X, LinkedIn, Facebook).

Creation and publication of multi-format content (posts, visuals, videos, stories), including several videos with over 1 million views.

Community engagement and moderation: responding to comments, interactions, and fostering loyalty.

Writing and publishing 10+ original articles and interviews (link to articles).