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Estelle LallinecEL

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Freelancer profile translated to English.
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About Estelle

Digital communication consultant with 8 years of experience, I support companies in structuring and deploying their communication, from editorial strategy to content production.

I developed my expertise in demanding environments with strong brand identities (Roland-Garros, Merci Paris) where I developed communication plans, managed multi-channel editorial strategies, produced content for social media and newsletters, wrote creative briefs, and coordinated service providers.

Autonomous and quickly operational, I handle both strategic thinking and operational execution: editorial line, content creation, social media management, visual support production (Adobe Suite, Canva).

I adapt to your specific needs as well as long-term support. Feel free to contact me to discuss.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Rennes (up to 10km)

Experience

  • Missions indépendantes
    SPACE DESIGN
    ARCHITECTURE AND URBAN PLANNING
    January 2025 - May 2026 (1 year and 4 months)
    Rennes, France
    Following my move to Rennes and my interest in interior architecture, I completed a certified training (RNCP 6) in Space Design, then developed a freelance activity. Thus, I strengthened skills directly transferable to communication: Mastery of the Adobe Suite and design tools Client support production: mood boards, visual identity, client support End-to-end project management: needs assessment, service provider coordination, adherence to deadlines and budgets
    Art Direction Visual Identity Visual Material Creation Project Coordination Supplier Management
  • Griffe Roland-Garros - Fédération Française de Tennis
    COMMUNICATION PROJECT MANAGER
    E-COMMERCE
    February 2021 - November 2022 (1 year and 9 months)
    Boulogne-Billancourt, France
    Development and deployment of the communication plan: multi-channel editorial strategy, social media, newsletter campaigns

    Photo shoot management: art direction, location scouting, creative briefs, coordination of styling teams, photographers, logistics

    Production of print and digital communication materials

    Cross-functional project management with creative, sales, and technical teams

    KPI analysis and reporting
    Communication Plan Implementation Campaign Management Shoot Organization Newsletter Writing Editorial Strategy
  • Merci Paris
    COMMUNICATION PROJECT MANAGER
    FASHION AND COSMETICS
    July 2018 - October 2020 (2 years and 3 months)
    Paris, France
    Development and deployment of the digital communication plan in compliance with the brand's codes (lifestyle with a strong brand identity)

    Definition of the editorial line and content calendar according to the brand's key moments

    Photo shoot management: creative brief, art direction, agency, photographer, and stylist coordination

    Reporting and KPI analysis
    Art Direction Storytelling Social Media Strategy Newsletter Writing Creative

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Education

  • Master in Management
    ESC Tours-Poitiers
    2013
    Master en Management

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