EJFreelancer profile translated to English.
Back to original languageAbout Estelle Jenny
I am a consultant in brand strategy, foresight, and product innovation, specializing in the beauty, luxury, and fashion sectors.
Thanks to my experiences at LVMH and Première Vision, I support companies in analyzing emerging signals, developing creative concepts, and building activation strategies.
My approach combines cultural monitoring, market intelligence, and product storytelling to generate powerful ideas aligned with consumer aspirations.
I offer tailor-made deliverables: foresight reports, brand platforms, product concepts, and sector benchmarks.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Japanese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Freelance / Première VisionConsultant, Analyst and Trend Researcher BeautyFASHION AND COSMETICSFebruary 2025 - Today (1 year and 4 months)• Première Vision: Proposal of specific beauty themes complementing the Salon's Season directions: evolution of practices, styles, and aesthetics for this market segment.
- LVMH RechercheProject Manager Makeup & Fragrances InnovationLUXURY GOODSJanuary 2024 - January 2025 (1 year)Within the MCI and for LVMH beauty brands (Dior, Givenchy, Guerlain..):• Analysis and consolidation of emerging trends, new consumer perceptions, and creative territories of expression in trend reports• Competitive intelligence and synthesis of innovation launches• Coordination, preparation, and presentation of foresight projects• Medium to long-term strategic recommendations adapted to brands and their requests• Speaking at foresight and innovation events• Management of cross-functional projects and coordination: fashion (semiology DA), fragrances (study of femininities), skincare (surgery), wellness (spa), macro (codes of luxury), makeup (science fiction, male)
- Le Flux VintageStrategic Projects, Consultant and SalesFASHION AND COSMETICSMarch 2020 - May 2022 (2 years and 2 months)• In-depth analysis of market trends to identify new opportunities• Monitoring and analysis of performance indicators to optimize product selection and commercial strategy• Occasional support in vintage item sales
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Education
- Master International Management of Luxury and Fashion Industries,ESMOD2024Master Management international des industries du luxe et de la mode,
- Bachelor of Science in MarketingIFA2022Bachelor Marketing de la Mode,