Freelancer profile translated to English.

Description

A communication professional for 20 years, I have built a solid career in demanding environments – industrial, financial, and international – where I have deployed a 360° vision of the profession. From brand strategy to internal communication, from press relations to social media, including digital, I have managed complete and cross-functional initiatives, with particular attention to consistency, impact, and innovation. My guiding principle: to make communication a strategic lever for transformation and performance.

Today, I support communication teams in meeting their strategic and operational challenges.

Examples of interventions:

Development and deployment of 360° communication plans (internal, external, corporate, social media, PR)

Integration of artificial intelligence into communication practices

Company name change / Brand architecture redesign

Redesign and launch of corporate websites and intranets

Team animation and structuring of a communication department (organization, processes, tools, budget management)

Deployment of thought leadership strategy and writing high-value-added content

Employer brand launch or repositioning

Definition of purpose and values

Implementation of employee advocacy programs (especially LinkedIn)

Scoping and implementation of CSR / sponsorship / societal engagement strategies…

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

BYBLOS GROUP
HEAD OF COMMUNICATION
PUBLIC SAFETY
March 2024 - April 2025 (1 year and 1 month)
Lyon, France
Define and manage the communication strategy in all its components (internal and external communication, press and public relations, social media, partnerships…)
Ensure the consistency of the company's image in all its communications and for all its brands
Support business unit leaders in their communication strategy
Represent the company externally
Manage a team of 5 people
CARMIGNAC
COMMUNICATION & MARKETING MANAGER
PRIVATE EQUITY
December 2022 - March 2024 (1 year and 3 months)
Paris, France
Define and manage the multi-channel corporate communication strategy (internal, media, social media, corporate website, events…), and redesign the company's materials with a premium approach
Define the thought leadership strategy and contribute to the associated content creation
Develop the new brand platform/identity and deploy it across the company's 7 European sites
Scope and manage the company's societal engagement and sponsorship initiatives
Manage the employee advocacy program to increase employee engagement on LinkedIn
IN GROUPE
HEAD OF COMMUNICATION
TECH
April 2017 - November 2021 (4 years and 7 months)
Paris, France
Define and manage the communication strategy to support the Group's acquisitions
Define the Group's purpose, values, and CSR commitments
Launch and deploy the new IN Groupe brand in France and internationally
Develop the employer brand in conjunction with HR
Structure crisis communication, particularly during the health crisis
Manage a team of 3 people