Freelancer profile translated to English.
Back to original languageAbout Estelle
360° marketing consultant and marketing project manager based in Paris, with 15+ years of experience (including 7 years in London). Bilingual FR/EN. Specializing in marketing strategy, integrated campaign management, and brand activation. I support French companies from recommendation to execution (planning, coordination, KPIs, reporting).
What I do:
- Marketing strategy & 360° plan: positioning, message map, communication plan, prioritization, KPIs
- Campaign management: calendar, briefs, internal coordination + agencies/suppliers, monitoring and optimization
- Brand activation & events: concept, partners, production, logistics, run-of-show, post-event review
- Partnerships: identification, outreach, negotiation, co-marketing, and activation
My added value:
- A structured profile (roadmap, methodology, retroplanning, reporting) but hands-on (execution, deliverables, activations)
- Ability to engage stakeholders and deliver quickly without compromising brand quality
- International experience and ease in multicultural environments (FR/EN)
Milestones & Proof:
- Budgets overseen/managed up to £500k (retail/events)
- Activations/events with up to 4,200+ participants (end-to-end production)
- Social & content supporting campaigns: 500+ Reels produced, 23k community, 2,500 digital product sales
Mission Formats:
- Audit + 30/60/90 day action plan (5–10 days)
- Campaign management / launch (2 to 8 weeks)
- Activation / event (concept → production → review)
- Monthly support (external marketing lead)
Available in Paris + remote.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- FreelanceFreelance Marketing Consultant (Jan 2023 – Present) — ParisENTERTAINMENT AND LEISUREJanuary 2023 - Today (3 years and 5 months)Paris, France- Design and management of **360° marketing plans**: diagnosis, positioning, messaging, action plan, and KPIs- Construction ofcampaign roadmaps(calendar, briefs, internal coordination + suppliers) and performance monitoring- Deployment ofsocial media / contentstrategies for acquisition and awareness- Implementation ofpartnershipactions (identification, negotiation, activation, monitoring)- Facilitation oftraining / workshops(marketing, communication, web marketing) + mentoring student projects- Organization ofactivations and events(concept → production → post-operation review)
- freelanceSocial Content Producer & Content CreatorENTERTAINMENT AND LEISUREApril 2023 - Today (3 years and 2 months)Paris, France- Produced500+ short-form content pieces(Reels): concept, scripting, filming, editing, and optimization (CapCut)- Delivered **social-first assets for brands/venues**: storytelling, highlighting services, conversion/visit-oriented creation- Collaborated withParisian institutions and venues(e.g., Musée du quai Branly – Jacques Chirac, iconic locations) on briefs, deliverables, and scheduling- Developed an Instagram community of23,000 followersthrough editorial strategy, creative direction, and community management- Created and launched a "family" digital product:2,500 guides sold(positioning, messaging, launch content, organic promotion)- Managed **partnerships from A to Z**: brief, usage rights, scheduling, on-site production, post-campaign review
- Bicester collection - La vallée VillageMarketing ManagerLUXURY GOODSApril 2022 - December 2022 (8 months)- Led the marketing strategy for the Village and deployed 360° retail campaigns with the Retail, VM, Digital, CRM, and PR teams- Designed and produced events and activations to increase footfall and support commercial performance- Managed steering tools: calendar, project plans, timelines, reporting, and stakeholder coordination- Supervised suppliers and on-site operations; ensured brand consistency across all touchpoints- Budget monitoring and operational delivery in a fast-paced and highly visible environment
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Education
- Diploma in Event ManagementFitzwilliam institute group - London2013Diplôme en management d'évènements
- Events ManagementECOLE CERFPA DE NICE FRANCE2009
Certifications
- The Fundamentals of Digital MarketingGoogle