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Estelle GuillauminEG

Estelle Guillaumin

Management and soft skills trainer - retail & SMEs

€700/day
Montluçon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Estelle

+10 years of field experience.
One obsession: helping managers manage better

I train, I coach, and I awaken sales teams, frontline managers, and store managers.
Practical.
Based on experience.
Tailor-made.

My favorite topics:
> Human and operational management
> Soft skills and managerial posture
> Sales, customer relations, and field performance
> Change management, managerial rituals, effective briefings

My formats: training (in-person or video), coaching, workshops, microlearning.

My style: direct, benevolent, involved.
My goal: create breakthroughs, restore meaning, and boost results without burning people out.

Custom missions, adaptable pace, adjusted pricing according to the format.

Shall we discuss it?
  • French

    Native or bilingual

Can work on-site
Montluçon (up to 50km)

Experience

  • Groupe Alternance Montluçon
    Management Trainer
    September 2024 - Today (1 year and 11 months)
    First step in a passionate career change after a skills assessment, where I chose to pass on what I would have liked to receive when I was a field manager myself.

    ➝ Facilitated 6 training groups on HR and management topics, from BTS to Bachelor level:

    Bachelor in Human Resources Management: design of materials, creation of practical cases, facilitation of modules (communication, intercultural management, GPEC, recruitment, evaluation, social management), continuous monitoring and preparation for national exams.

    Bachelor in Commercial Development Manager: HR fundamentals, intercultural management, strategy and sales techniques.

    BTS MCO (Operational Commercial Management): sales team management, recruitment, organization, facilitation.

    BTS NDRC (Negotiation and Digitalization of Customer Relations): sales team management.

    ➝ My strengths:
    ↗ Instructional design and lively facilitation
    ↗ Ability to capture attention and engage diverse audiences
    ↗ Continuous evaluation and support for success

    An intense, meaningful experience where I combine field expertise and pedagogy to train the managers and salespeople of tomorrow.
  • Bleu Libellule
    Manager Trainer
    RETAIL (LARGE RETAILERS)
    January 2014 - January 2017 (3 years)
    Bleu Libellule, Wasquehal, France
    First retail experience at 24: setting up the store from scratch, recruiting the team, opening the store in a new commercial area near the city center. A real adventure!

    ➝ Commercial and store facilitation: engaging, challenging, energizing the collective spirit.
    ➝ Sales growth: converting opportunities and exceeding targets.
    ➝ Stock management & merchandising: optimizing, showcasing, bringing the offer to life.
    ➝ B2B prospecting: developing the professional client base and establishing local notoriety.
    ➝ Training future managers and advisors: passing on knowledge, fostering growth, creating the next generation.
    ➝ My assets: customer loyalty and qualification – capitalizing on relationships to turn every visit into lasting success.
  • Kiabi
    Store Manager
    December 2023 - July 2024 (7 months)
    Montluçon, France
    ➝ Operational management of the store in the absence of a leader (position vacant for 3 years).
    ➝ Management and facilitation of a team of 7, in a delicate context.
    ➝ Management of budgets, profit and loss accounts, and key performance indicators.
    ➝ Steering of commercial and HR operations (recruitment, contracts, annual reviews, absence management).

    A short but intense period. I left behind a united team, and we parted on regret… a sign that beyond the numbers, human connections are what truly matter. This experience also reinforced my choices: the importance of healthy management, aligned frameworks, and shared values at the top.

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Education

  • Professional Training for Trainers
    Volcano
    2025
    Formation professionnalisante de Formateurs
  • Master in Business Creation and Profit Center Management
    2012
    Master en Création d'entreprise et Gestion de Centre de profit

Skill set

Categories