Freelancer profile translated to English.
Back to original languageAbout Estelle
Looking for clear, human, and effective communication without hiring a whole team? I'm here for that!
My name is Estelle, and I've been working independently for over a year. I help VSEs, SMEs, startups, and freelancers who want to structure, professionalize, or boost their visibility without spending hours on it!
- 10 years of experience in digital marketing & communication strategy,
- Regular training on new AI tools,
- A 360° approach: I help you think, create, and disseminate your messages
- Clear style, proactive approach, and a real eye for detail
My expertise:
STRATEGY & VISIBILITY
- Communication Audit
- Editorial Plan
- Digital Strategy
- SEO & Web Campaigns
CONTENT & IDENTITY
- Graphic Design
- Video & Photo
- Motion Design
- Storytelling
DIGITAL & NETWORKS
- Community Management
- Newsletters
- Showcase Websites
- Social Media Content
Available and attentive, I offer tailored support - whether for a quick mission or ongoing collaboration!
Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Combs-la-Ville (up to 20km)
Experience
- EGU COMMUNITY MANAGERFreelance in Communication and Digital MarketingSOCIAL NETWORKSJanuary 2024 - Today (2 years and 5 months)Combs-la-Ville, FranceSkills used:- Strategic and operational versatility- Rigor in project management and client relations- Creativity and storytelling skills- Mastery of digital communication tools- Autonomy, responsiveness, results-oriented
- IMT BSMarketing Content Manager FRANCEEDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 3 months)Évry, FranceSkills used:- Strategic & operational marketing- Writing & storytelling- Mastery of distribution and CRM tools- Coordination and project management skills- Ability to teach and adapt to a young audience1. Development and implementation of marketing strategy- Adapt the school's annual marketing plan according to notoriety, recruitment, and brand image objectives- Segment target audiences (high school students, university students, parents, influencers, etc.) and define appropriate actions- Work on program positioning (Bachelor's, Grande École Program, etc.)2. Management of communication campaigns- Write, plan, and distribute email/newsletter campaigns for event, competition, or program promotion- Monitor performance (open rates, clicks, conversions) and optimize content- Coordinate actions with service providers (media agency, writing, graphic design, web, etc.)3. Content management and digital marketing- Create multi-channel content (articles, social media posts, visuals, newsletters, videos, scripts, etc.)- Develop digital presence (LinkedIn, Instagram, YouTube, etc.) in collaboration with the community manager4. Organization of recruitment events and initiatives- Contribute to the promotion of events (Open Days, Campus Tours, webinars, fairs, immersion days, etc.)- Design related communication materials (visuals, invitations, program sheets, ambassador kits)- Participate in logistics and operational coordination with admissions and communication teams5. Monitoring marketing performance- Set up and monitor marketing action dashboards (traffic, leads, registrations, etc.)- Analyze campaign results (ROAS, cost per lead, ROI by channel, etc.)- Formulate recommendations to adjust strategies
- ActiMailDigital Marketing ManagerPUBLISHINGMarch 2022 - February 2023 (11 months)Torcy, FranceFormalization of the MIX and digital development strategy with the CEO:1) Watch and analysis• Analyze the positioning of offers and services,• Identify promising digital offers,• Analyze and monitor our competitive positioning,• Segment and identify priority targets,• Identify best practices: Websites / Social Media,• Identify the best sales practices in the sector.2) Design and launch of new services• Design service ranges and digital offers for clients,• Prepare web partnerships,• Prepare launch events for new products and services,• Plan and coordinate with the sales department the different implementation phases of products and/or services.3) Digital Direct Marketing• Formalize and monitor the Commercial / Marketing toolkit,• Design and deploy multi-channel Direct Marketing operations,• Implement and manage a CRM,• Analyze data and propose corrective measures.4) Digital Communication• Write and manage communication. Participate in the production of on and offline content,• Manage and optimize: Website, Blog, Social networks,• Supervise multi-channel communication.5) Reporting
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Education
- Master 2 - Manager of Innovative Projects, Digital SpecializationEIMP2019
- Bachelor's Degree in Communication and Marketing Project ManagementESUPCOM2017
Certifications
- Manage Your Google Ads Campaigns - TOSAAFCI - NEWSOFT2020