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Description

Hello Estelle, nice to meet you!

Google Certified

Agency Consultant since 2021

+20 clients supported

Monthly advertising budgets ranging from €50k to €2M.

Last employment experience: SEA Consultant @IKOM groupe Labelium

🚀 My Services

Audit & complete restructuring of your Google Ads / Shopping campaigns

Development of tailor-made acquisition strategiesfor e-commerce businesses

Technical setup(tracking, conversions, tags via GTM & GA4)

Continuouscampaign optimization(segmentation, bidding, A/B testing)

Ad creationwith high click-through rates (text & extensions)

Support on the product feed(Google Merchant Center, feeds, errors)

Dashboard creation(Looker Studio)

🎯Who do I work for?

E-commerce businesses looking to boost their ROAS and reduce their Customer Acquisition Cost

DTC brands wanting to structure or take their campaigns to the next level

Internal teams needing to upskill on Google Ads

My 3-step approach (free)

1️⃣ Discovery Call → Discussion about your objectives & challenges

2️⃣ Quick Mini-Audit → Analysis of your current campaigns

3️⃣ Personalized SEA Action Plan → Clear proposal to generate more profitability

Why me?

✨ E-commerce & SEA specialist for several years

✨ Over 40 accounts optimized, across all sectors

✨ Performance-first methodology, with an ROI-driven approach and continuous feedback

✨ Trained and Google certified (Search, Shopping, Tag Manager, Analytics)

💥 Objective: Maximize the profitability of your paid acquisition campaigns.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ikom
Paid Media Consultant
CONSULTING AND AUDITS
January 2023 - May 2025 (2 years and 4 months)
Lyon, France
Supporting a portfolio of e-commerce businesses with digital acquisition challenges:
- Management and optimization of multiple Google Ads / Meta accounts
- Adjustment of bidding strategies to maximize performance
- Improvement of campaign structure to optimize results
- Conducting regular audits and identifying opportunities
- Performance analysis, KPI tracking, and insight generation
- Preparation of monthly reports and client meetings
Dataipa
Digital Marketing Consultant
SOFTWARE PUBLISHING
September 2021 - January 2023 (1 year and 4 months)
Lyon, France
Client portfolio management across various digital channels
- Website creation: design and launch aligned with client objectives
- SMA campaign management: lead generation campaigns exclusively on Meta
- SEA campaign management: supporting e-commerce clients on Google Ads and Bing.
- Creation of tracking tools: development of reporting tools via Looker Studio.

My clients were mainly small businesses, with average advertising budgets of €10K/month.
Microsoft Dynamics CRM Microsoft Dynamics Lead Generation Lead Nurturing Customer Journey Marketing Automation
Groupe APICIL
Digital Acquisition Manager
BANKING AND INSURANCE
September 2020 - August 2021 (11 months)
Lyon, France
Comparison sites:
- Implementation and testing of new pricing
- Management of service provider monitoring
- Qualitative and relational follow-up with sales teams

Development of materials:
- Campaign monitoring
- Reporting creation
- Optimization based on feedback
- Digital campaigns

CRM:
- Testing of new data flows
- Incident resolution
- Document updates