Freelancer profile translated to English.

Description

I am a digital marketing manager, specializing in developing online visibility and optimizing digital performance.

I work on various topics related to digital acquisition and presence: campaign management, web content animation, visibility optimization, and performance analysis. My goal is to help brands structure their online presence and transform their traffic into concrete results.

Curious and rigorous, I like to understand the business challenges behind each marketing action to propose effective, coherent, and target-adapted solutions. I particularly appreciate working autonomously, while remaining very attentive to the overall coherence of a digital strategy.

What I can bring you:

Management and optimization of online presence
Digital marketing & traffic acquisition
CRM management
Coordination of digital content
Performance analysis and reporting
Organization, rigor, and autonomy

My approach is both analytical and operational: I quickly adapt to tools and environments to effectively contribute to growth objectives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

MILLESIMA
DIGITAL MARKETING MANAGER
E-COMMERCE
February 2021 - August 2025 (4 years and 6 months)
Bordeaux, France
CRM management: design and sending of 4 to 5 weekly email campaigns + management of automated scenarios
Segmentation and targeting of a database of 15,000 contacts to personalize communications
Definition and implementation of commercial offers (1 to 2 per week): targeting, pricing, and product promotion
Natural referencing optimization (SEO) of the site (technical and content)
Analysis of user performance and journeys (Contentsquare) with optimization recommendations
E-commerce site management (webmastering) and customer journey optimization
Management of acquisition campaigns (Google Ads, Meta Ads) with KPI monitoring and ROI optimization
Social media management: scheduling, publishing, and performance monitoring
CRM Corporate Website Management SEO Sales Promotion Webmastering
BARDINET
EXPORT SALES AND MARKETING ASSISTANT
WINE AND SPIRITS
September 2020 - January 2021 (4 months)
33290 Blanquefort, France
Management of export operations (India zone): order entry and tracking, logistics and supply chain coordination
Coordination with internal teams and export partners
Contribution to marketing projects: briefs, product development, and brand relisting
Creation of sales materials (technical sheets, pricing tools)
MILLESIMA
DIGITAL MARKETING ASSISTANT
E-COMMERCE
January 2019 - May 2020 (1 year and 4 months)
Ambès, France
Natural referencing optimization (SEO) of 15 e-commerce sites (technical and content)
Site management (webmastering) and user experience (UX) improvement
Sales promotion: creation of weekly offers for the US market
Competitive analysis and product pricing adjustments
Webmastering SEO Search Engine Optimization (SEO) Sales Promotion Benchmarking and Competitive Analysis

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MASTER MANAGER OF MARKETING AND COMMERCIAL STRATEGY
INSEEC Bordeaux
2022
MASTER MANAGER DU MARKETING ET DE LA STRATÉGIE COMMERCIALE
BACHELOR OPERATIONAL MARKETING MANAGER
BACHELOR INSTITUTE Bordeaux
2020
BACHELOR RESPONSABLE MARKETING OPÉRATIONNEL

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Estelle Dupont

Digital Marketing Manager

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