Freelancer profile translated to English.

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Description

A child of tennis, sport was my first field of observation and play.

Beyond performance, I have always been fascinated by what goes on around an athlete, a brand or a project:

- their image

- their story

- their positioning

- their perception

With a Master's degree in Sports Management and 6 years of experience in branding and marketing, I support players in sport and industry in building a clear, coherent, and timeless image.

My approach is based on 3 pillars:

Observe: understand the issues and the environment.

Analyze: Identify strengths, inconsistencies, and opportunities.

Guide: Build a strategy aligned with the project's objectives.

I also bring expertise in custom music composition for visual media and in your sound strategy for a brand/advertisement/TV.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Russian
Native or bilingual

Workplace preferences

Can work on-site

Lausanne (up to 50km), Genève (up to 50km)

Villars racing (Athlète)
CONSULTING - COMMUNICATION & STORYTELLING
AUTOMOBILE
March 2026 - April 2026 (1 month)
Genève, Switzerland
Consulting in the development of the overall image and positioning of a GT driver. Creative direction on the field (competitions, training, sports environment). Structuring of personal and professional storytelling. Creation of editorial content for the launch of the Laura Villars foundation. Contribution to the value enhancement strategy with sponsors.
Brand Image Consulting Artistic Direction & Visual Identity Social Media Project Management Brand Storytelling
PSI AUDIO
MARKETING COORDINATOR
TECH
January 2024 - October 2025 (1 year and 9 months)
Yverden, VD, Switzerland
Commercial sales monitoring and coordination with international partners, orders, logistics, and transport. Production-administration-design of stands for international events (NAMM - USA, Highend-DE). Management of marketing plan and social media content. Branding development of a new product on the market. Replacement of the director during absences.
Social Media Branding Marketing Communication Strategy Sales Strategy
PIGUET HDV GENÈVE
COMMUNICATION PROJECT MANAGER
July 2023 - January 2026 (2 years and 6 months)
Client and expert coordination for inventory and consignment of items. Development and monitoring of communication campaigns for sales and events - Creation of advertising content. Management of marketing materials: newsletters, brochures, posters, website. Sales analysis and recommendations for media / SEA referencing. Logistics organization and monitoring of item transport.