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Estelle CantelEC

Estelle Cantel

Social media & communication manager

€360/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Estelle

🚀 Maximize your digital impact with a tailor-made strategy
Specializing in digital marketing, social media management, and influence, I help brands and entrepreneurs build a strong and coherent image. My approach is based on a strategic and creative vision to optimize your online presence and generate concrete results.

My expertise:

📌 Social media strategy
• Development of a digital strategy adapted to your objectives
• Definition of a strong identity and clear positioning
• Creation and management of an optimized editorial calendar

📌 Content creation & production
• Design and production of impactful visuals (photos, videos, graphics)
• Storytelling and writing engaging content
• Post-production and editing for a professional and attractive finish

📌 Community management & moderation
• Animation and engagement with your audience
• Management and moderation of interactions for a consistent brand image
• Monitoring and analysis of trends to optimize your communication

📌 Scheduling & distribution
• Strategic planning of publications
• Adaptation of content according to platforms and audiences
• Performance analysis to adjust and improve results

📌 Event coverage & influence
• Real-time content creation to maximize engagement
• Collaboration with influencers and campaign management
• Production of immersive and exclusive content

📊 Monitoring & reporting

• KPI analysis and detailed reporting
• Strategic recommendations based on data

A complete support to structure, develop, and amplify your digital presence.

📩 Let's discuss your project!
📂 Portfolio available upon request.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Level 95
    Manager, Social media & Communication manager
    SOCIAL NETWORKS
    October 2022 - Today (3 years and 8 months)
    Lyon, France
    - Creation of visual identity.
    - Development of content and social media strategy.
    - Community management
    - Implementation of brand strategy on digital platforms
    - Analysis and reporting of actions taken and their impacts
    - Monitoring competitor actions on social networks.
    - Management of the influence and event aspects.
    - Implementation of competitive intelligence and online reputation monitoring.
    - Influencer management
    Instagram Marketing Instagram Ads Instagram Advertising Instagram video Instagram community manager LinkedIn linkedin community manager Graphic design Graphic creation Editorial strategy social media strategy Content strategy Digital marketing Influencer marketing influence management influencer relations Internal audit
  • L'officine L
    Talent Manager
    SOCIAL NETWORKS
    March 2020 - October 2022 (2 years and 7 months)
    Dubaï, United Arab Emirates
    Management of 13 mega and macro content creators.
    Negotiation of paid/organic contracts
    - Management of 13 talents (content creators)
    - Development of content and social media strategy.
    - Talent support at events (launches, fashion weeks, shootings, and press trips)
    - Creation of creative briefs.
    - Photo/video shooting and editing
    - Creation and management of the agency's Instagram account: daily posts, caption writing, creation of innovative stories, maintaining a visually attractive and logical feed
    - Guiding, briefing, and assisting talents in their content according to client expectations.
    content strategy creation Content marketing Digital communication team management Creative brief community management Adobe Photoshop Adobe Lightroom Contract negotiation Email marketing

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Education

  • Bachelor in Marketing and Business Development Management
    IDRAC BUSINESS SCHOOL
    2016
  • Master Digital Expert
    iCadémie Aix en provence
    2020

Skill set

Categories