EEFreelancer profile translated to English.
Back to original languageAbout Esteban
I am an anthropologist with training in social research methodologies and experience in market research, applied social studies, and project management. I work from a mixed-methods approach, combining qualitative and quantitative techniques to offer solid, well-contextualized, and useful diagnoses for decision-making.
I have worked with organizations in the academic, social, and private sectors, developing research focused on migration, identity, digital communities, and consumer behavior. I also have experience in project design and management, team coordination, report writing, data analysis, and executive presentations.
I can help you with:
Designing and executing qualitative or mixed-methods research
Analyzing data and generating strategic insights
Writing reports, diagnoses, or content with a critical approach
Investigating audiences, trends, and cultural behaviors
Supporting projects with a social, cultural, or communicative focus
I work with ethics, a critical approach, and commitment. If you have an idea, project, or analysis need, I would be happy to chat.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- AtriannaResearch CoordinatorAugust 2021 - March 2023 (1 year and 7 months)Bogotá, Bogota, ColombiaI participated in more than 30 projects focused on understanding and motivating consumers at a national and regional level.
- SL Insights & Arquetipos ConsultingProject CoordinatorOctober 2020 - July 2021 (9 months)Bogotá, Bogota, ColombiaI supervised more than 30 market studies with mixed approaches, combining in-depth analysis and actionable strategies.I drove the development of the digital research area, optimizing processes for downloading and analyzing web data, which strengthened data-driven decision-making in the organization.
- NeurosketchConsultantNovember 2017 - December 2019 (2 years and 1 month)Bogotá, Bogota, ColombiaI led market research projects, from a mixed (qualitative and quantitative) approach, for more than 50 clients in Colombia, Latin America, and the United States. I specialized in measuring advertising material and evaluating products, generating actionable insights that improved the return on investment (ROI) and optimized the strategic decisions of my clients.
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Education
- Master's degreeUniversidad Complutense de Madrid2025Master's degree
- Bachelor's degree in AnthropologyUniversidad Externado de Colombia2017Grado en Antropología