Esrin Üsümüs

For over 10 years, I have worked as a designer in the areas of social media, advertising, branding & print. I have worked for agencies, start-ups, and brands in the beauty, wellness, food, lifestyle, and supplements sectors, including many D2C brands.

Whether Meta Ads, campaign visuals, logo development, presentations, or editorial design. I design assets with substance, not templates. Always brand-appropriate, always with a sense of impact.

What I offer:

– Design of social media creatives & ad campaigns (static & animated)

– Brand design & logo development

– Presentations & pitch decks

– Editorial & print (flyers, posters, packaging, etc.)

– Visual concepts & mood boards

– Fast, reliable collaboration at eye level

At Buddybrand, a social-first agency in Berlin, I was responsible for the conception and design of visual content for various brands.

My focus was on social media creatives, campaign visuals, and pitch presentations. I developed both cross-channel templates and customized assets for Instagram, Facebook, Stories, and LinkedIn.

Responsibilities:

– Design of social media posts & paid ad visuals

– Development of visual worlds and layouts for campaigns

– Collaboration on pitch presentations (including for Maggi & Rocher)

– Creation of templates and style guides for client teams

– Close coordination with editorial, strategy, and motion design

The time at Buddybrand sharpened my strategic view of design and showed me how good content can be communicated effectively.

At Kaleido, a student culture and community club in Maastricht, I was responsible as Art Director for the complete visual communication. I developed the branding of the organization from the ground up, including logo, color system, typography, and visual language, and implemented it consistently across all channels.

My tasks included both the design of social media graphics and print materials (posters, flyers, programs) as well as the creative direction of a small team of student designers. I coordinated work processes, gave design feedback, and supported new team members in their onboarding.

Key areas:

– Development and implementation of a holistic visual appearance

– Design of social media assets, event posters, brochures

– Team leadership, briefings & onboarding of new designers

– Visual support for events, workshops, and community projects

The work at Kaleido was a creative playground with real responsibility for me – and the starting point for my interest in strategic design.