Esra Karabudak

Manage and develop a team of five, driving high performance across multi-partner collaboration projects with a focus on premiumness and innovation. Lead flagship global partnerships, including McLaren and Tomorrowland, overseeing end-to-end strategy, execution, and performance delivery. McLaren: Led the end-to-end McLaren activations at the Monaco Grand Prix, launching a new McLaren device through large-scale experiential campaigns. Delivered 1 M+ OOH impressions and 40K+ product trials/sales, coordinating cross-functional teams across multiple premium locations. Tomorrowland: Led the end-to-end activations at Tomorrowland Winter, overseeing event execution, DJ activations across venues, and VIP hospitality. Delivered experiences reaching 30K+ attendees per day and contributing to 10M+ digital media reach. Lead the launch of Vuse's premium ranges through strategic partner ecosystems, delivering 10K+ ND. Lead France national rollout strategy, defining product mix and category direction, and activating integrated B2B & B2C campaigns, cascading plans to 350+ internal stakeholders. Own full deployment execution from business case and P&L to creative development, stakeholder management, hospitality, and on-site execution.

Led France's commercial deployment across 5K+ retail locations, ensuring consistent, premium brand presence and execution. Led EU-wide new product launches; delivered 13K+ ND in France Acted as commercial deployment lead for a 120+ person salesforce, translating high-level strategy into operational excellence. Commanded a £20M+ budget, optimizing investments across channels and partners to maximize ROI and strategic impact.

Defined and executed Shipnn's market entry strategy for France, conducting market research and translating consumer insights into scalable go-to-market plans. Coordinated cross-functional teams across marketing, operations, and business development to drive adoption, optimize the customer experience, establish local partnerships, and support the company's international expansion.