Freelancer profile translated to English.
Back to original languageAbout Esra
Strategic Growth & Sales
Sustainable Scaling
Whether you want to conquer new target regions, build sales channels, or systematically grow your business, I deliver tailor-made strategies and implement them pragmatically.
I am now offering my services to companies looking to grow effectively – efficiently, transparently, and scalably.
Your growth is my mission. Your success is my promise.
Ready for real results? Strategy meets execution! Get in touch for a brief chat.
My focus areas:
SaaS Sales/ Solution Sales/ IT/ Cybersecurity/ Data Management/ StartUps...
Market entry DACH & EMEA (Analysis, Planning, Implementation)
Sales strategy & Lead generation (Outbound/Inbound)
Qualifying Opportunities
SDR team building & Training
Strategic Partnerships & Alliances
International Expansion & Cultural Fit
Case studies available upon request.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Düsseldorf (up to 10km)
Experience
- Outrankk GmbH
On Malt
B2B Sales & Go-to-Market Setup for SaaSPHARMACEUTICALS INDUSTRYFebruary 2026 - March 2026 (1 month)During the first month of the project, I led the commercial market entry and pipeline development for Outrankk within the pharmacy sector.My scope included both strategic positioning and hands-on execution:- Building a structured CRM and pipeline framework from scratch
- Creating and qualifying 77 key accounts
- Executing market outreach campaign (test phase with 164 emails sent, 100% deliverability, 43 active interactions including opens, clicks and forwards)
- Conducting in-person pharmacy visits, product demos and structured needs assessments
- Applying value-based selling to align the solution with measurable business impact
- Refining market positioning and sharpening the commercial pitch
- Establishing 2 closing-stage opportunities in the pipeline
- Initiating 2 enterprise-level opportunities (1 strategic collaboration, 1 pharmacy chain)
The objective was to move from zero market presence to a validated and commercially relevant pipeline. Within four weeks, we established measurable traction, enterprise access and a scalable growth foundation. - Commercial Partner/ FreelancerCommercial Partner/ FreelancerOctober 2024 - Today (1 year and 8 months)I help projects turn complex business challenges into clear, actionable solutions. With experience across SMEs, Enterprise, and Fortune-500 clients in DACH, I lead full sales cycles and work closely with C-level stakeholders to co-create strategies that deliver measurable impact.I thrive in consultative roles, combining technical understanding of SaaS, software, automation, and AI with a trusted-advisor mindset. I excel at collaborating with internal teams and partner ecosystems to grow strategic accounts, while maintaining ownership, clarity, and long-term client value.I focus on projects where I can add real business impact, helping teams scale, innovate, and implement solutions that truly move the needle.
- CBRE Conseil & TransactionProcess & Transaction Advisory – Real Estate IndustryREAL ESTATEApril 2024 - October 2024 (6 months)Berlin, GermanySupport of sales processes for commercial real estate, particularly in the context of transactions for institutional clients (e.g., Deutsche Bank). Responsibility for the preparation of purchase agreements, legal documentation, and operational support of complex sales processes in coordination with legal departments and property management.
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Education
- Prospecting for Impact CertificationWinning by Design2022Completed an advanced, practice-oriented training focused on high-impact outbound prospecting in B2B sales. Key areas covered: Structuring cold outreach using science-based communication models (email, phone, LinkedIn) Applying the SPICED framework to uncover customer pain points and business impact early Personalizing outreach with relevance and context using tools like LinkedIn Sales Navigator, HubSpot, Outreach.io, and Lusha Identifying buying signals, prioritizing target accounts, and creating multi-channel touchpoint sequences Objection handling and qualifying leads effectively for the next stage Aligning prospecting efforts with the full customer journey and team-based sales processes Certified by Winning by Design – a globally recognized authority in revenue architecture and SaaS sales excellence.
- Business AdministrationFriedrich-List - Business School2010
Certifications
- Prospecting with ImpactWinning by Design2022