Esma Ider

Within the Antoinette Ameska brand, I contributed to showcasing collections through image creation and retouching, as well as photo and video editing. I helped maintain the visual consistency of digital campaigns, integrating graphic and aesthetic elements that reflected the brand's identity. My role also involved optimizing product presentation for web and social media platforms to enhance content visibility and visual impact.

I supported the collection development for the Bombers brand by conducting iconographic research, creating mood boards, and detailed technical sheets. I also performed print retouching and placement on templates, as well as color simulations to visualize different product variations. My work helped strengthen the aesthetic coherence of the collections and streamline communication between the creative studio and production.

In the Losanje workshop, I participated in the entire garment design process, from pattern making to grading. I assisted with fittings to adjust volumes and ensure a perfect cut, while also contributing to prototype construction. I also created technical drawings and detailed product sheets, ensuring the accurate transmission of information to the production teams. This experience helped me strengthen my technical rigor and attention to detail.