Freelancer profile translated to English.

Description

I am Esad, a UX/UI designer with a Bachelor's degree in Digital Publishing (B.Eng.) and training as a media designer (IHK), specializing in web, app, graphic, and animation design. Born in the 90s, I am characterized by an open and honest approach and a modern understanding of design. I have been working as a freelance designer for several years and run my own design studio. My portfolio includes a diverse range of clients, from established brands and companies to start-ups and agencies, both nationally and internationally.

My work is based on the principle of 'Form follows Function.' I am convinced that effective design must be both aesthetically pleasing and user-friendly. I develop individual, visually appealing, and functional designs that are precisely tailored to the respective needs of my clients – true to the motto 'less is more.' As I like to say: 'An initial point has to be set before one draws a line.'

I bring in-depth knowledge and experience in the following areas:

• User-centered UX Design

• Scalable UI Design

• Custom Web & App Design

• Communicative Branding & Identity

• Systematic Graphic and Print Design

I conceptualize tailor-made solutions, with the process being iterative and strongly focused on collaboration with my clients to implement their business vision.

The quintessence of my work lies in developing high-quality, customer-centric, and creative solutions. From strategically developed websites to integrated overall concepts: Let's bring your ideas to life together and implement your next project successfully and purposefully.

Industry field of expertise

Languages

German
Native or bilingual
English
Basic

Workplace preferences

Remote only

Primarily works remotely

IU Internationale Hochschule
PART-TIME LECTURER • UX/UI Design
October 2023 - Today (2 years and 8 months)
Stuttgart, Germany
Freelance part-time lecturer in the Media Design program: Focus on UX/UI Design and Typography. Supervision of a practical project in Mobile Design, from research and concept development to the final creation of high-fidelity mockups and evaluation according to UX/UI criteria. Lectures and project supervision in the field of typography: topics such as font history, font selection, font technology, and the development of a personal font.
esaddesign
FREELANCER • UX & UI Designer | Art Director
DIGITAL AND IT
December 2017 - Today (8 years and 6 months)
Stuttgart, Germany
Freelance designer: UX/UI, web, print, and animation design. For tollerei Spielplatzbau & Allerlei: UX/UI design of a scalable website with animations and videos, including drone footage and logo animations, based on comprehensive research and concept development. For Protec E & S: Development of corporate identity with logo design, business cards, and stationery, from concept to finalization.
WEBLEISTUNG Design Studio
CO-FOUNDER • Project Management | UX & UI Designer | Art Director
June 2021 - October 2024 (3 years and 4 months)
70 Stuttgart, Germany
Project management and design leadership: Leading UX/UI, web, print, and animation projects. Development of the company website for ADALON Trockeneisstrahlen, including CI-based materials. UX/UI design for ARCUS Bauplanungsgesellschaft and FlexDME, from research to finalization, including wireframes and content strategy. Project management through milestone planning, iterative feedback, and quality assurance. Design leadership with a focus on creative solutions and weekly team meetings.

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Digital Publishing • Bachelor of Engineering
Stuttgart Media University
2022
Druck- und Medientechnologie: Digital Publishing Abschluss: Bachelor of Engineering, SoSe 2022 Publishing und Design: > Automatisierte Generierung eines Kochbuchs: System zur automatisierten Erstellung und Layout-Integration. > Hexagon-Verpackung für Schokolade: Design und Umsetzung einer innovativen Verpackungslösung. > Teamleitung und Design eines Hochschulmagazins: Führung und Umsetzung des visuellen Konzepts. > eBook-Erstellung und Animation mit XML-Technologie: Digitalisierung eines Buches für Interaktivität. UX/UI Design und Prototyping: > Evaluierung von Softwaresystemen zur Medienproduktion. > UI Design einer Landingpage für die Hochschule. > Design und Entwicklung einer Fitness- und einer Smoothie-Website. > Projektleitung und Konstruktion eines Simulationsmodells für Haushaltsstromverbrauch in Smart Grids. Forschung und Entwicklung: > Forschung über digitale Signaturen. > Entwicklung eines Markenkonzepts für »Seitenbacher«. > GUI-Konzept für die Evaluation von Social Media Management Suites: Usability-Engineering, UI Design und Evaluation.
Higher education entrance qualification + Certification as a Technical Assistant
Gottlieb-Daimler-School T Vocational College II
2012
Fachhochschulreife + Zertifizierung zum Technischen Assistent Fachrichtung: Grundlagen der Konstruktion

Esad Keskin

UX & UI Designer • Art Director • Lecturer

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