Freelancer profile translated to English.

Description

Looking to structure your communication strategy, clarify your positioning, or understand why your marketing actions aren't yielding the expected results?

I support companies in auditing their communication and defining their communication strategy, with a simple goal: to align their message, their actions, and their real impact.

My intervention is based on two complementary pillars:

Communication and Digital Strategy Consulting:positioning, messaging, channel coherence, overall clarity
Strategic CRM:journey structuring, segmentation, email campaigns, and customer relationship optimization

I systematically begin with a communication diagnosis to analyze your brand, your digital presence, and your marketing actions.

The objective: identify the gaps between your intention, your execution, and the actual perception of your users.

Based on this assessment, I formulate clear, prioritized, and directly actionable recommendations.

Specifically, I intervene in missions such as:

Communication audit and brand diagnosis
Definition or clarification of communication strategy
Analysis and optimization of digital strategy
CRM structuring and optimization (emailing, segmentation, customer journey)

I can also support you in implementation, but my primary role is to provide you with clarity, structuring decisions, and an actionable vision.

What sets me apart:a strategic yet pragmatic approach.

I treat CRM with the same level of rigor as communication strategy, as a key performance lever — not just an execution tool.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

EaseAccess24
Digital Communication Manager
TECH
September 2025 - Today (11 months)
Malmo, SN, Sweden
At the heart of a young company working in the web accessibility sector:

Development and implementation of digital and CRM strategies to enhance brand visibility and awareness

Creation of engaging content for LinkedIn and Instagram, aligned with marketing and prospecting objectives

CRM management (lead tracking, segmentation, reporting) and participation in digital prospecting activities
CRM Web Accessibility Social Media Communication Strategy Sales
BETC Fullsix
Digital and CRM Project Manager
AUTOMOBILE
September 2022 - August 2024 (1 year and 11 months)
93500 Pantin, France
Within the BETC Fullsix agency (Havas Group), a consulting, digital, and innovation agency. For the Volkswagen France client:

Management of CRM and digital projects: email campaigns (Mailjet/Skeepers), KPI monitoring, and continuous optimization (+2.5% open rate, +3.2% clicks)

Complete editorial management of the online magazine production: 79 SEO articles published, enhancing brand visibility and awareness

Coordination of exchanges between clients, creative teams (UX/UI, copywriters), and partner agencies (SEO, media)
CRM Project Management Loyalty Program Editorial Strategy Customer Relations
FMad
Customer Success Specialist
MEDICAL
November 2020 - February 2021 (3 months)
La Défense, France
At the heart of FMad, a communication agency specializing in health:

Management of major client campaigns (e.g., “Virons le virus”, Sanytol) ensuring consistency and satisfaction

Administration and optimization of HubSpot CRM to improve tracking and loyalty

Creation and distribution of social media content to increase visibility and engagement
CRM Social Media Communication Strategy Digital Communication Marketing