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Malt Strategy
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Malt Tech Trends 2026
Erwin DeproostED

Erwin Deproost

Digital marketer with a passion for visual content

€800/day
Arrondissement Antwerpen, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Erwin

I would like to help companies obtain good online content, for their own website, E-commerce, Social media.... With 27 years of experience in the sector and the last 10 primarily in digital marketing and content production, I can help you with this. Let me assist you in delivering quality content that is "digital first", affordable, and scalable. This can be from strategy to production, implementation, optimization, and setting up a DAM system. Although I am currently only available on a limited basis, let's schedule a meeting to discuss this.

  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Arrondissement Antwerpen (up to 50km)

Experience

  • Philips
    Product Owner Content Management
    TECH
    February 2022 - Today (4 years and 5 months)
    Amsterdam, Netherlands
    • Assessing Domestic Appliances current content operating model and technical mar-tech setup
    • Gathering content management requirements across the organization, working closely with creative team and IT
    • Act as Product Owner for the content operating model and mar-tech setup within Domestic Appliances’ marketing transformation program including creating and managing the content program road map
    • Designing Domestic Appliance future content operating model including designing new processes, tooling, RACIs, SLAs & KPIs.
    • Designing new IT tooling, select vendors, applications and middleware to establish rich visual content delivery to all online channels: own website, (r)etailers and 3rd party marketplaces
    • Building the future content management operating model across the globe together with creative team, IT, suppliers and other key stakeholders.
    • Deploying the future content management operating model within Domestic Appliances businesses and 30+ countries (deployment roadmap, comms, ensuring training is in place).
    Digital Asset Management DAM Content Management Martec
  • emagery - fascination for engaging content
    Business Owner
    February 2022 - Today (4 years and 5 months)
    2900 Schoten, Belgium
  • Signify
    Marketing Communication Manager
    REAL ESTATE
    January 2017 - January 2022 (5 years and 1 month)
    Eindhoven, Netherlands
    • Supervise a team for integrated marcom activities related to new product launches. Manage on time, budget and quality delivery of all channels specific content to ensure a successful product launch.
    o Manage the total execution, planning and budget of activities and content related to product road maps.
    o Optimize and continuously improve Marketing Introduction Process via LEAN principles.
    o Continuously search for innovation and technologies related to content creation.
    o Point of contact for mar-tech developments related to content management or product publication

    • Responsible for Marketing Communication toolkits for Philips Hue across all markets globally. Ensuring Philips has effective and value creating MarCom tools developed that match the consumer needs by using all available information sources including consumer insights, competitive data, BG strategy and any external data points.
    o Develop the product activation toolkits addressing the individual business needs from initial planning, conceptualization and message crafting to production of collateral material.
    o Create visual (photography, video, Computer-Generated Imagery and illustrations) and textual content matching the different stages of the CDJ.
    o Manage the creative agency relationship / effectiveness and output
    o Development of communication strategy and assets fitting different online touchpoints
    o Manage projects planning, budget, internal stakeholders and Brand identity
    o Knowledgeable about the trends/developments from consumer insights
    o Work with IT and Design specialists to make sure the right materials are produced


    • Acting as catalyst across all Signify B2C brands (Philips LED, Philips Hue and Wiz) to share best practices, 1 way of working for asset production, stimulate digital first and E-commerce performance.
    o Owns and manages asset production transformation, processes, documents, templates and way of working including agency collaboration.
    o Follow latest trends and innovations, oversees pilots across the brands and stimulate where relevant transformation to CGI (Computer Generated Imagery).
    o Manage E-commerce asset performance based on consumer insights and partner performance programs.
    Marketing Communication Video Production Product Photography Digital Marketing
Check out Erwin's experience

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Education

  • Post Graduate, Digital Marketing and Leadership
    Beeckestijn Business School
    Post Graduate, Digital Marketing and Leadership
  • Master of Design
    Karel de Grote' Hogeschool Antwerpen
    1994
    Master, Graphic Design
Check out Erwin's education

Skill set (12)

Content Marketing
Digital Asset Management
Content Production
Marketing Communication
Photography
Video Production
3D Animation
DAM
Content Management
Martec
Product Photography
Digital Marketing

Categories