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Erwan LegrandEL

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Freelancer profile translated to English.
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About Erwan

I support companies, media outlets, and project leaders increating sustainable growth systemswhentraffic**, **audience, or visibility are no longer sufficient to generate value.

My expertise covers the entire chain:growth strategy, multi-channel acquisition, branding, and monetization**, with an approach focused on **results, decision clarity**, and **long-term consistency.

I am the founder ofPaxCoeur**, a community media launched in 2025 and developed from scratch to over **110,000 subscribers in less than a year**, **without paid advertising.
This project allowed me to design and testgrowth**, **content, and monetizationstrategies in ademanding environment**, where **trust**, **meaning**, and **consistencyprevail, and are now transferable to other sectors.

I primarily work onstrategic framing**, **audit**, **growth lever prioritization**, and **operational supportmissions for organizations seeking **vision**, **peace of mind in their decisions**, and **concrete results**.

These missions most often concern existing projects with traffic, an audience, or a product, but are in a structuring or transition phase.

My goal:transforming existing audience or traffic into a sustainable economic asset**, without relying solely on **media buyingor **sacrificing the project's identity**.
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km)

Experience

  • PaxCoeur.com
    Founder
    PRESS AND MEDIA
    April 2025 - Today (1 year and 2 months)
    Lille, France
    I founded PaxCoeur to bring prayer, faith, and religious heritage to life through digital means.

    The project aims tomake the invisible visible**, **transmit spiritual heritage**, and **unite a communityaround demanding, accessible, and sustainable editorial content.

    PaxCoeur is part of a long-term approach, at the crossroads of **meaning**, **transmission**, and **digital**, with particular attention to consistency, trust, and content quality.
    Growth Strategy Audience Monetization Content Strategy Digital Branding Digital Marketing Strategy
  • BIGWEB
    Founder
    PUBLISHING
    November 2018 - Today (7 years and 7 months)
    Paris, France
    I founded BIGWEB as a **digital growth and monetization laboratory**, based on managing a network of multilingual websites and performance-oriented conversion funnels.

    The project covered the entire chain: **SEO and editorial strategy**, **multi-channel acquisition**, **conversion optimization, and monetization through advertising and affiliate models**.

    This experience allowed me to structure systems capable of **transforming qualified traffic into recurring revenue**, on a large scale, with a data-driven, sustainable, and profitability-oriented approach.
    Conversion Funnel Conversion Optimization SEO Strategy Audience Monetization Multi-channel Acquisition
  • GMLB NETWORK
    Founder
    PUBLISHING
    April 2009 - July 2019 (10 years and 3 months)
    Lille, France
    **Creation**, **management, and monetization of a network of over 50 high-traffic websites**, operated internationally.


    Oversight of editorial, SEO, and monetization strategy, with a focus on **performance**, **conversion, and long-term profitability**.

    Implementation of **organic acquisition strategies**, conversion funnel optimization, **affiliate marketing**, **email marketing**, and continuous testing of revenue levers.

    This experience allowed me to develop **in-depth expertise in traffic scaling**, **business model structuring, and audience value optimization**, in highly competitive environments.
    Audience Monetization SEO Strategy Content Strategy Conversion Optimization Conversion Funnel

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Education

  • Internet Self-taught, Digital
    2026
    Internet Autodicacte, Digital

Skill set

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