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Erwan Le GalEL

Erwan Le Gal

Expert Media Monitoring & Strategic Intelligence

€500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Erwan

For 4 years, I have been supporting the communication department of a major CAC40 company (energy sector) in its media and strategic monitoring.

Before that, 15+ years in strategic communication and innovation:

- first within the agency June, TwentyFirst founded by Jean-Pierre Villaret and Jean-Marc Benoit serving major clients: SNCF (open data & open innovation strategy, newsroom 2.0, smart city, opinion leader relationship program), McDonald's (internal community), Orange (digital marketing), Veolia (Living Circular), AG2R La Mondiale...

- then as a freelance consultant for: VivaTech (Innovations Cluster), TF1 (Media Lab), France Télévisions, Ministry of Culture (Mondes nouveaux)...

I hold a degree in Literature and from CELSA (MISC Master).

→ Media monitoring & strategic intelligence
→ Decision-maker briefings (EXCOM, Communications Directors)
→ Social listening & e-reputation
→ Crisis communication
→ Training in monitoring tools
→ Use of AI

For the past few months, I have been CMO & co-founder of TEN: The Essential Newsroom — a new generation media intelligence platform.

Finally, passionate about electronic music, I regularly organize cultural events with the association I created.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Grand Compte CAC40
    Consultant – Strategic Monitoring & Influence
    ENERGY AND UTILITIES
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Long and confidential assignment for the Communications Department. Daily multi-channel monitoring (press, TV, radio, web, social media), production of press reviews and EXCOM briefings, sensitive alerts, social listening. Tool setup and management. Interface with press officers and subsidiary communicators. Crisis communication support. My approach goes beyond simple reporting: I transform media information into a tool for influence and decision-making support for executives (EXCOM, general management, communications directors).
    Media Monitoring Press Analysis Influence Media Monitoring Communication Strategy
  • France Télévisions
    Media Innovation Consultant
    FILM AND AV
    April 2023 - September 2023 (5 months)
    Paris, France
    france.tv
    Méta-Media: analysis of trends to understand tomorrow's media and journalism.
    - Media and technology monitoring: daily curation of "Wandering Links"
    - Writing articles for the website and weekly newsletter
    - Social media management (Twitter),
    Web Content Writing Innovation Content Creation Editorial Content
  • Ministère de la Culture
    Digital Communications Manager for the "Mondes nouveaux" Program
    PUBLIC SECTOR
    November 2021 - March 2023 (1 year and 5 months)
    Ministry of Culture - General Secretariat - Definition of the strategy, editorial line, creation and then management of the Instagram profile @mondes_nouveaux (10K followers). Creation of content (presentation of artists and creations, workshop reports, etc.). Influencer & partner strategy and follow-up (Les Inrocks, Loopsider...). Definition of the strategy and project management for the website www.mondesnouveaux.fr & Content integration.

Recommendations

Fadhel A.FA
Maxime CunyMC
Fadhel A. and 1 other person have recommended Erwan

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Education

  • Professional Master 2, Computerized Media and Communication Strategies (MISC)
    CELSA - Higher School of Information and Communication Sciences
    2011
    Master 2 Professionnel, Médias Informatisés et Stratégies de Communication (MISC). Mention Très Bien, Félicitations du Jury.
  • Classical "Khâgne" A/L, Modern Literature
    Lycée Fénelon (Paris 6e)
    2007
    Khâgne classique A/L, Lettres Modernes

Skill set

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