About Erwan
Head of Growth | Growth Marketing & Go-To-Market Expert (B2B SaaS / B2C Marketplace)
I help startups and scale-ups design, launch, and scale growth strategies across multiple acquisition channels.
Data-driven, hands-on, and focused on measurable impact.
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Channels I can advise and execute on:
- Outbound (email, LinkedIn, multichannel)
- Influence Marketing (ambassador, creator partnerships)
- Paid Ads (Social & Search)
- Partnerships & Affiliation
- LinkedIn Organic & Content Strategy
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Industries I know:
B2B SaaS, SalesTech, Fintech, B2C Marketplace
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Experience ⬇
Currently Head of Growth @ lemlist (B2B, Mid-Market)
Previously :
Growth Manager @ folk (B2B, SME)
0 → 3M€ ARR through 5 channels: Ads, Outbound, Influence, Partnerships, Affiliation
Head of Growth @ Dougs (B2B, SMB)
6 → 12M€ ARR | 30 → 110 SQL/month
4 channels activated: Ads, Outbound, Partnerships, Influence
Head of Business Development @ Ornikar (B2C, Marketplace)
0 → 500k€ MRR through Partnerships, Sales, and Ambassador Program
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How I can help ⬇
• Growth strategy and channel prioritization
• Audit, roadmap, and implementation
• Coaching founders or growth teams
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- lemlistHead of GrowthSOFTWARE PUBLISHINGJanuary 2025 - Today (1 year and 5 months)Paris, FranceScaling Ads, Outbound, Partnerships, Influence Marketing and Affiliation. Oh and running +100 others bets.
- folkHead of GrowthSOFTWARE PUBLISHINGJanuary 2022 - January 2025 (3 years)Paris, FranceBuilt the entire acquisition strategy from 0 to 3,000+ customers.Responsible for defining, executing, and scaling growth initiatives across multiple channels:Product-Led Growth – B2B Influence – Paid Acquisition – Affiliation – Outbound.Focus on channel efficiency, data-driven experimentation, and growth process automation.
- Dougs ComptaHead of GrowthSOFTWARE PUBLISHINGNovember 2020 - December 2021 (1 year and 1 month)Lyon, France+50% lead generation in one year+45% ARR growth in one yearDefined and scaled the acquisition strategy across key channels:Paid – B2B Influence – Outbound – Partnerships
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Education
- Master E-BusinessEFREITECH2017
- Growth Hackig TrackJOIN LION2018
Certifications
- Growth TrackJoin LION2018