Erwan Ferriere

www.idole.tv

founded in 2018, idole is a 360° collective based in Paris. composed of creative minds, we are armed with a cumulated two decades spent running fashion brands and helping houses reach their business goals. we provide sustainable solutions, resulting from an expert eye with a global vision. we create and assist brands, designers and artists during the entire marketing process. from a simple idea, to a product, to a consumer

Production of the campaign for the first collection of the emerging brand Club Fantasy

- Casting

- Artistic Direction: Moodboard, Booking photographer, stylist & light assistant, location scouting, post-production

- Day-to-day logistics

- Social media & press distribution*

Marketing & Communication:

- Definition and operational implementation of the brand positioning strategy

- Management of the e-shop on Prestashop (e-com shooting organization, product sheet writing, online traffic analysis and optimization, cross-selling & sales)

- Community management (from 0 to 90k organic Instagram subscribers in 3 years) & Social Media campaign management

- Media PR (GQ, Complex, Hypebeast, Nicekicks, Shoes-up, Wave... & Influencer seeding)

- Implementation of weekly e-mailing campaigns (Mailchimp), Adwords & Remarketing

- Relationship with creative agency based in Los Angeles: Product placement on celebrities then follow-up of press releases (Kylie Jenner, Future, Chris Brown, Lil Yachty, Kendrick Lamar, Mac Miller, Majid Jordan ...)

DA:

- Organization of shootings for campaigns, lookbook & social media content (casting, moodboard, photographer relations, location scouting, DA, post-production)

- In-house e-com packshot & worn shooting (casting, photography, retouching and online posting)

Wholesale:

- Creation of b2b sales tools (catalogs, linesheets, ordersheet)

- Prospecting in collaboration with freelance sales representative (more than twenty retailers worldwide including Luisaviaroma, Revolve, I.T Hong Kong, Feature LV, Venturer Tokyo)

- Setting up and holding showroom during sales periods 2 times a year (customer invitations, appointments and order taking)

- Customer relationship management (order production follow-up, invoicing, sending and setting up collaborative NDG/Retailer campaigns)