Freelancer profile translated to English.
Back to original languageAbout Erwan
🚀 Expert Freelance in PPC Advertising (SEA) on Google Ads & Facebook Ads 🎯
In SEA (Paid Search & Paid Social) since 2018, I support SMEs and B2B/B2C startups in managing advertising campaigns:
đź“Ą Lead gen,
đź›’ E-commerce,
đź“Ł Branding,
📲 Mobile application
I gained solid experience in Agencies and then with clients (FDJ, Dassault Systèmes) before launching my freelance business in 2021.
Since then, €2M in advertising budget managed on:
👉 Google Ads
👉 Facebook Ads
👉 TikTok Ads
👉 Apple Search Ads
👉 Bing Ads
👉 YouTube Ads
Want to grow your business? Book a call directly to discuss your needs and discover how I can help you achieve your goals ▶️
Some examples of SEA CONSULTING missions we could work on together:
- SEA Audit of your current accounts
- Creation, management & optimization of your SEA campaigns
- Search & Display campaigns, B2B Lead Gen or App download (iOS & Android)
- Management based on your objectives (ROI, ROAS, tCPA, CPI, CPC, etc...)
- Weekly performance reporting & areas for improvement
- Dashboarding
ABOUT:
Interested in natural (SEO) and paid (SEA) referencing, I worked in a Web Marketing Agency before joining a client (FDJ & Dassault Systèmes). Since then, I have been freelancing for B2B & B2C clients, websites or apps, SMEs & VSEs.
Since November 2021, €2M in advertising budget has been invested across my various channels.
Certified Google Ads, Apple Search Ads (and many others), I optimize your SEA campaigns to maximize your conversions while reducing your costs.
I use SEA in synergy with SEO to ensure you the online visibility you deserve.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Chinese
Basic
Remote only
Primarily works remotely
Experience
- Freelance Paid Search Paid SocialPPC SEA SMM Agency (Google Ads & Facebook Ads Specialist)DIGITAL AND ITMarch 2021 - Today (5 years and 4 months)Paris, FranceIn 2018, I worked in a SEA SEO Agency.In 2020, I joined a client (FDJ then Dassault Systèmes).And in 2022, I went full-time freelance in Paid Advertising.Paid Search:- Campaign creation and management (Search, Display & App)- Performance acquisition, branding awareness, and product launch campaigns- Weekly reporting, testing & optimizations- Google Ads, Apple Search Ads, Bing Ads, etc...Paid Social:- Campaign creation and management (Search, Display & App)- Performance acquisition, branding awareness, and product launch campaigns- Weekly reporting, testing & optimizations- Meta Business Ads (Facebook Ads & Instagram Ads)- TikTok Ads- Snapchat Ads- Linkedin Lead Gen FormsSince then, over €500k/year in advertising budget spent.
- Dassault SystèmesSEA Traffic ManagerSOFTWARE PUBLISHINGDecember 2021 - June 2022 (6 months)Vélizy-Villacoublay, FrancePaid Search Program Manager for Dassault SystèmesSEA:- Management of Paid Search campaigns for CSE/CPE & DraftSight (EU, NAM, LATAM & APS)- Strategy & development- Relationship with Brands (Improvement & development of global campaigns)- Relationship with Geo-teams (Improvement & development of local campaigns)- A/B Testing & Conversion Funnel Optimization- Performance Reporting---Dassault Systèmes is a software publisher specializing in 3D design, digital mock-up and product lifecycle management solutions.
- FDJ - La Française des JeuxTraffic Acquisition - SEO ASA ASOSPORTSMarch 2021 - November 2021 (8 months)Boulogne-Billancourt, Île-de-France, FranceAcquisition Manager for the Sports Betting section of FDJSEA:- Management of Parions Sport Point Of Sale campaigns- Creative brief & review- Performance ReportingSEO:- Traffic Acquisition- Partner hub management (Euro 2021, NBA, OL & OM)- Management of loto-foot.fr & PSEL websites- Performance Reporting- Strategy and Link BuildingASA:- Management of Parions Sport Point Of Sale campaigns- Performance ReportingASO:- Optimization of the Parions Sport Point Of Sale App ranking- Management of Google Play Store & Apple Store- Performance Reporting
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Education
- Master of Science - MSCMBA Specialized Digital Marketing & Business2021Master Spécialisé en partenariat avec l'ESSCA, école de commerce et l'EFAP, école de communication, délivrant un double diplôme. #MBADMB 2 semestres de cours dispensés à Shanghai sur le campus de l'ESSCA suivi d'un semestre de stage.
- Msc EU-China Digital Marketing & BusinessESSCA School of Management2021