Erwan Bras

👉 At BrrrAssociate, I elevate your business to new heights by enhancing your digital communication through an integrated and holistic approach. BRRR - the sound of your business taking off! With over 12 years of experience in key roles within global groups, agencies, and advertisers, I am proud to have received two significant European distinctions 🏆.

🚀 My priority is to drive growth for SMEs, businesses, e-commerce, and artists.

🤝 Committed to being a true partner, I offer a wide range of expertise, including:

Digital Strategy | Communication Plan | Paid Advertising Management | Tool Implementation | Content Creation | Advanced Analytics & Reporting | Performance Optimization | Growth Hacking | SEO | Project Management | Team Management | Training and Skill Development

Tools: Google Analytics | Google Tag Manager | Google Ads | Facebook Ads | Instagram Ads | Meta Ads | TikTok Ads | LinkedIn Ads | SEO - content - technical implementation - link building | SEA | SEM rush | SEO observer | Tracking tags & Pixels | Audience creation | AI tools of all kinds

💯 Some notable successes in 2023 include:

✔️ Successfully reduced cost per acquisition by 10x for a luxury brand, significantly improving their ROI.

✔️ Met the challenge of establishing META as a viable acquisition channel for a travel-related company, achieving up to 10x the expected ROI and making it their best performance channel!

Remember, every rocket launch starts with a 'BRRR'! 🚀

Let's take off together.

InDomo is a marketing consulting agency that designs tailor-made internal performance marketing solutions with its clients to boost both business and brand performance.

💯 During my time at InDomo, I was a dynamic driver and a central pillar, translating the company's vision into operational excellence:

✔️ I ensured marketing performance met or exceeded objectives by deploying insight-driven analytical expertise.

✔️ I developed custom marketing research, modeled ROI, and fostered intelligence and innovation.

✔️ I managed the media strategy for our largest accounts, leading to consistent triple-digit growth.

✔️ I supervised both local and offshore teams, fostering a collaborative and high-performing environment.

✔️ I prepared monthly reports for board members, keeping them informed and aligned on performance and strategic decisions.

✔️ I managed internal and external partnerships (agencies), ensuring a consistent approach to all marketing activities.

✔️ I oversaw cross-channel activities, including Amazon Ads, Google Ads, Meta Ads, and content strategy.

✔️ I optimized the consumer decision journey by analyzing consumer behavior and making necessary adjustments to improve conversion.

✔️ I improved conversion rates through various optimization techniques.

The experience at InDomo further refined my performance-driven marketing strategy and operations skills, always with an entrepreneurial mindset to drive growth, innovation, and operational excellence.

In this evolution of my previous roles at Philips, I took charge of media performance with a diverse and talented team across all digital touchpoints.

I built strong relationships based on trust with my peers, managers, and teams to shape a disruptive future.

💯 Key achievements include:

✔️ Transitioned media activity & digital expertise in-house with up to 60 talents

✔️ Improved performance on over 90% of integrated projects

🥇 Won a Euro Effie Award in 2019 for our in-house media team's innovative approach.