Freelancer profile translated to English.

Description

Hello! 👋

Graduated from a top business school and passionate about data, I have one mission: to make your data speak. I've had the opportunity to work for large groups as well as startups in the following sectors: media, data analysis, market research, GMS.

I adapt easily to new sectors, both B2B and B2C!

Specifically, the missions I undertake:

Data cross-referencing, consolidation, and analysis
Data visualization, dashboard/KPI creation
Automation of data processing and generation
Data interpretation and creation of communication tools

Feel free to contact me to discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

M6
Senior Data Product Manager
November 2024 - February 2026 (1 year and 3 months)
Neuilly-sur-Seine, France
Identify, design, and manage studies to optimize media plans, while managing the budget allocated to my position.
Manage commercial relationships with measurement partners.
Serve as the referent/expert for "Business Performance Studies" both internally and externally.
Weekly monitoring of tools, measurement platforms, and new market players (methodology, KPIs, use cases).
Analyze marketing datasets via SQL (AWS), Excel, and Power BI to identify performance trends and optimize media investments (18 reports produced).
Microsoft Excel SQL Microsoft Power BI
Admo.TV
Senior Media Analyst
PRESS AND MEDIA
September 2022 - October 2024 (2 years and 1 month)
Paris, France
Implement scripts/tags on client websites (GTM).
Activate and manage Google Ads campaigns.
Set up and monitor advertising campaigns (TV/Radio/VOD). Analyze performance of +40 media campaigns/year and produce data-driven reports for clients.
Train 15 clients on a SAAS platform for live campaign result tracking via dashboards.
Manage a portfolio of 25 national/international clients and daily communication with agencies/TV sales houses.
Google Analytics Microsoft Excel VBA Excel VBA Macro Google Tag Manager
IRI
Shopper Insights Study Manager
CONSULTING AND AUDITS
September 2021 - September 2022 (1 year)
France
Participate in brief taking with clients/brands.
Write study proposals and survey documents.
Organize data collection (survey planning, store approvals, objective monitoring).
Analyze results of conducted studies (quantitative, qualitative, online).
Construct study reports and present results to clients.