Freelancer profile translated to English.
Back to original languageAbout Erwan
Cosmetics Marketing & Development (16 years of experience)
With comprehensive experience in the beauty universe, from product development to go-to-market. I support brands throughout the entire lifecycle of their innovations.
From idea to market launch, I offer tailor-made support, combining strategy, storytelling, art direction, and operational execution.
Founder of the skincare brand Oskol (2018–2023), I then created Blossom Stories, a beauty consulting business dedicated to brands looking to accelerate or structure their launches.
I also master graphic design (Illustrator, Photoshop) and product photography, which allows me to ensure aesthetic and strategic consistency for each project, from concept to final visual.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- GénérikMarketing Development ManagerFASHION AND COSMETICSOctober 2024 - July 2025 (9 months)Paris, FranceLead product development for hair care and professional coloring categories (Générik and BB Hair)15 launches, from conception to go-to-market.Monitor performance and financial indicators (KPIs).Full responsibility for supplier and service provider management (full service model)Global rebranding and graphic redesign of a portfolio of over 500 references.Management: a Product Manager and a graphic designer.
- LangéMarketing Development ManagerFASHION AND COSMETICSMay 2024 - September 2024 (4 months)Paris, FranceComplete responsibility for regulatory compliance of 60 products: drafting and validating claims, managing consumer use tests with a partner laboratory, and monitoring the DIP (Dossier d'Information Produit). Creation using Illustrator of all packaging, from design to technical finalization. Integral design of the new storytelling and graphic charter as part of the brand's future rebranding, with a completely redesigned visual identity and messaging to modernize the Langé universe.
- AlvadiemMarketing Development ManagerFASHION AND COSMETICSOctober 2023 - April 2024 (6 months)Boulogne-Billancourt, France- Brand Strategy: Develop and implement an innovative strategy aligned with objectives and the market. - Budget Management: Oversee marketing and training budgets, ensure profitability of innovations.- Product Development: Supervise the process from conceptualization to market launch.- Communication and Training: Design messaging and training strategy for podiatrists and pharmacies.- Management: Two Product Managers and an intern.
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Education
- Chemical Biology EngineerSUPBIOTECH2009Ecole d'ingénieur en biologie-chimie / filière marketing des cosmétiques