Freelancer profile translated to English.

Description

I support small and medium-sized enterprises in the professional implementation, optimization, and automation of CRM systems with a focus on Microsoft Dynamics 365, Power Automate, and E-mail Marketing. From clean lead management and sales pipelines to automated customer processes such as onboarding, follow-ups, and reactivation campaigns – all from a single source. The goal is measurably more efficiency, better conversion rates, and transparent data for informed decisions.

Languages

German
Native or bilingual
English
Native or bilingual
Turkish
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Tesla
Customer Communication Manager
AUTOMOBILE
January 2019 - May 2024 (5 years and 4 months)
Amsterdam, Netherlands
Responsible for CRM marketing for the EMEA market (over 20 countries and 16 languages), from concept to dispatch. This includes ad-hoc emails with current offers and lifecycle campaigns designed to accompany the customer from initial registration to the next car purchase (brand loyalty, retention, up-selling, e-commerce, renewal campaigns).

I understand target groups, can create relevant content, and simultaneously implement marketing automations and segmentations in the CRM tool.

Focus areas:
– E-mail Marketing & Automation
– Customer Journeys & Retention Campaigns
– Segmentation & Personalization
– CRM Strategy & Campaign Optimization
– Copy & Design Briefings
– Reporting & A/B Testing

Customer Segmentation and Analysis Marketing Automation CRM Marketing E-mail Marketing A/B Testing
Islamic Relief Deutschland
Social Media Lead
CIVIC AND SOCIAL ORGANIZATIONS
July 2016 - July 2017 (1 year)
Köln, Germany
In this role, I worked on social media for Islamic Relief Germany, one of the largest faith-based donation organizations in Germany.

In this role, I:
- Increased Facebook followers by 30% (from 48k to 63k)
- Successfully utilized a portion of the TV advertising budget for social media for the first time with an ROI of 70x, without agency supervision
- Together with Facebook HQ in Dublin, we were among the first donation organizations to participate in "Donate@FB"
- Created graphics using Adobe Illustrator
Social Media Social Media Marketing Social Media Advertising Copywriting Non-profit