Freelancer profile translated to English.
Back to original languageAbout Erik
Hi, I'm Erik. My most important skill isn't on any skills list: I'm the translator. Anyone can create pretty reports.
I translate between C-level and Development, between client and implementer, across departments and hierarchies. I know both sides, agency and in-house, and understand how differently management, marketing, and tech view the same task. I keep the chain from strategy to go-live together, ensuring no substance gets lost in translation. Stakeholder management at every level is the gap that often yawns in many projects.
I advise and I act. First, an audit and action plan, then I get my hands dirty. I know the difference between a recommendation that sounds good and one that works in a real setup because I've implemented it myself. I talk to your developer about status codes and crawling, and I explain to management what that means for growth.
15+ years of online marketing, about ten of them in leadership. At Synatix, I built organic visibility against Check24, OBI, and Otto: David versus Goliath, with a smaller budget, and it worked.
AI significantly accelerates me. However, it doesn't deliver quality out of the box; that comes from experience and many rounds of correction.
Focus areas: technical and international SEO, off-page and link building (my specialty for over ten years), SEA and performance (Google Ads, Microsoft Ads, Meta), web analytics and tracking (GA4, GTM, Looker Studio, BigQuery), conversion optimization, and GEO (visibility in AI search results).
My principle is help towards self-help. I build knowledge within the team instead of making you dependent. When I leave, things continue to run without me. Remote-first, across DACH, with occasional on-site presence.
Write me briefly about what's currently challenging. Then I'll honestly tell you where the biggest leverage lies.
German
Native or bilingual
English
Fluent
Can work on-site
Hameln (up to 50km)
Experience
- Ecklicht ConsultingFreelance Consultant & Project ManagerDIGITAL AND ITSeptember 2025 - Today (10 months)31 Hamelin, GermanyStrategic online marketing consulting for SMEs, agencies, and startups, from initial analysis through implementation to ongoing operation. Project management for website relaunches, marketing campaigns, and content strategies. AI integration into business processes: Claude, Claude Code, workflow automation. Development of own AI-powered infrastructure (Hetzner Workstation 24/7, Google Workspace Automation, NotebookLM). Topic
- MERKUR GroupHead of SEMENTERTAINMENT AND LEISUREOctober 2022 - August 2025 (2 years and 10 months)Espelkamp, GermanyOverall strategic responsibility for SEO, SEA, Programmatic Advertising, and Web Tracking in Germany, Austria, Belgium, and Denmark. Development of a complete tracking infrastructure: GA4, GTM, Looker Studio, AppsFlyer, A/B-Lyft. Scaling of first-time depositor acquisition via landing pages and paid campaigns. Budget responsibility for Google Ads, Display, and SEO across four country markets. Team leadership and stakeholder management across Product, Legal, Content, CRM, Development, and external agencies.
- Synatix GmbHHead of SEO / Head of Content MarketingE-COMMERCEMarch 2019 - September 2022 (3 years and 6 months)31 Hamelin, GermanyBuilding and leading an SEO team (five people) and a content marketing team (five people). David versus Goliath: gartenmoebel.de against OBI and Otto, kredit.de against Check24. Site relaunches, shop architecture optimization, and conversion improvement. Building a scalable link building department with automated outreach processes. International off-page strategies in highly competitive markets.
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Education
- Bachelor of Arts (Business Administration)Otto von Guericke University Magdeburg2011Bachelor of Arts (BWL)
- Otto von Guericke University Magdeburg2006