Freelancer profile translated to English.
Back to original languageAbout Erika
I am a digital product and service designer with a broad background in visual communication projects. I have worked in advertising agencies, branding studios, web design, audiovisual production, and event production companies.
Today, I focus exclusively on designing people-centered digital products and services. I see beauty in utility. I advocate for solutions that improve people's lives, regardless of their needs, conditions, or contexts; and I always design collaboratively with all involved teams.
I possess strategic capabilities that allow me to add value from the beginning of the process, whether it's understanding the problem, defining improvement opportunities, or visually translating solutions.
In 2023, after completing the User Experience Design Program at La Nave Nodriza, the Ibero-American Design Biennial awarded my master's final project, Roda, in the digital design category with a mention in social design and innovation.
I have worked with public and private sector clients such as El Museo Nacional del Prado, Terra – The Sustainability Pavilion at Expo Dubai 2020, Etihad Museum of Dubai, Telefónica, Centro de Arte Canal de Isabel II, Acciona, Cabify, McDonald's, Sony Entertainment Television, Netflix, and Schweppes.
Spanish
Native or bilingual
English
Fluent
Italian
Basic
French
Basic
Can work on-site
Madrid (up to 20km)
Experience
- Mineral EmpathyService Design, UX/UI, VisualCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 9 months)Madrid, SpainDesign of services, experiences, and digital products for public and private sector organizations.
- PROXIMITY MADRID (BBDO)
On Malt
Art DirectorAugust 2022 - October 2022 (2 months)Madrid, España- Development of various digital pieces for toolbox.- Development of creative concepts for the annual brand letter.- Newsletter adaptation.- Design of photocalls for events. - BTEAM PicturesGraphic DesignerFILM AND AVDecember 2020 - June 2022 (1 year and 6 months)Madrid, Spain• Invites, emailings and microsites for members of the Spanish Cinema Academy• Social media creatives• Poster versions for printed media• For the following films: Las Niñas, Perfumes, Another Round, Nieva en Benidorm, Miss Marx, La vida de los demás, 100 días con La Tata, El olvido que seremos, Cinco Lobitos and La Voluntaria.
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Education
- Bachelor's DegreeProdiseño. School of Visual Communication and Design2003"Prodiseño, the most important Design and Visual Communication School in Venezuela, protects vivifies tradition, but it is also at the forefront of research, both in communication and visual. Rigorous typographical standards, strong analytical thinking and a sense of excellent, coexist with the digital revolution, 4D design, the accelerated world of internet and the constant deepening of theoretical and historical knowledge related to Visual Communication and Design Method. The community of Prodiseño is committed both to a genuine desire to communicate, and to obtaining the technical expertise that allows it to happen. The School is committed to complexity and beauty".
- High School Diploma in Humanities and LettersAcademia Merici de Venezuela1999