Erika Pfister

Management of Social Media and Paid Media strategies focused on performance, audience growth, and brand positioning in international markets. Design and optimization of Meta Ads campaigns, improving account performance and reach. Production and optimization of cross-platform content focused on engagement, audience growth, and conversion. Market analysis and benchmarking to identify improvement opportunities in campaigns. Trend monitoring and social listening to optimize organic interaction. Community and digital crisis management, ensuring positive brand reputation. Coordination with internal teams to ensure communication consistency and KPI achievement.

Development and implementation of digital marketing strategies for B2B and B2C clients. Design of digital communication strategic plans aligned with business objectives. Definition of tone of voice, editorial calendars, and content strategy. Production and optimization of cross-platform content focused on engagement, audience growth, and conversion. Management of Meta Ads and Google Ads campaigns, optimizing investment and performance. Metrics analysis and report generation with actionable insights. Digital community management, strengthening brand-audience relationships. Client impact (6 months):

• • +10,000 followers

• • +70,000 accounts reached

• • +10,000 interactions generated

• • Sustained growth in engagement and brand visibility

Leadership of communication and creativity teams. Implementation of strategic communication plans. Client management and deliverable control. Optimization of internal processes and workflows. Performance reporting and KPI tracking.