Erika Ordaz Romero

Passionate about digital transformation and strategic product management, I have built my career leading projects in sectors such as banking, e-commerce, and energy. My approach combines business vision with agile methodologies, ensuring that each initiative not only optimizes processes but also generates a real impact on the user experience. With an MBA and certifications in Scrum Master, Product Owner, and Design Thinking, I have worked with multidisciplinary teams to develop innovative solutions that drive business growth.

Over the years, I have managed the implementation of ERP and CRM such as SAP FI, Salesforce, and Microsoft Dynamics, leading automation and digitalization processes with BI tools, and data analysis tools like Power BI, SQL, and Amplitude. But beyond technology, I believe that true success lies in people. My ability to connect teams, translate business needs into practical solutions, and generate alignment among stakeholders has been key in every project I have developed.

I am motivated to continue learning and contribute my experience in dynamic environments where innovation and continuous improvement are part of the company's DNA. I believe in the power of a well-executed strategy and in the importance of active listening to manage Projects and create products that truly make a difference.