About Erika
25 years of experience in Marketing & Team and Project Management consulting across multiple territories & sectors - INDIAN OCEAN, CARIBBEAN, OCEANIA, FRANCE (RETAIL, FOOD, SERVICES, INDUSTRY, BANKING)
Specializing in supporting entrepreneurs & small businesses
Trusted Advisor for Entrepreneurs "Melcion Chassagne & Cie"
Certified "HEC Up"
French
Native or bilingual
English
Fluent
Experience
- Malongo RéunionProject Management: E-commerce siteAGRICULTUREJanuary 2023 - October 2024 (1 year and 9 months)La Réunion, RéunionA reference brand in the organic and fair trade coffee distribution sector, for over 20 years in Reunion IslandSupervision of the implementation of the B2C e-commerce siteImplementation of digital communication toolsStrategic thinking
- La Jolie Fun - Marque de maillots de bain éco-responsableBrand StrategyE-COMMERCEMay 2022 - November 2023 (1 year and 7 months)RéunionCompany nominated for the TECOMA Award 2024 - Dynamism Award outside Reunion Island (€700k turnover in 2023, 80% of which is export)Marketing & Development StrategyOrganization of the brand's participation in various trade shows (France, USA) for the conquest of new markets.
- IpsosOperations DirectorCONSULTING AND AUDITSMarch 2012 - February 2022 (9 years and 11 months)RéunionAt the crossroads of the needs of the company's various stakeholders, aiming for:- Continuous improvement of processes & methods- Selection of solutions adapted to island markets & actorsManagement of high-stakes projects for clients with interests in overseas territories (Indian Ocean, Caribbean-Guiana, Oceania)
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Education
- Master 2 (M2), Quantitative Methodologies & Modeling for Business - Decision Support ToolsUniversity of Reunion Island1997Econométrie, Statistiques, Analyse de données, Economie, Droit, Finances, Comptabilité
- Web WritingStudi2020Rédaction pour le web, SEO
Certifications
- Certified "Trusted Advisor for Entrepreneurs" Melcion UniversityMelcion Chassagne & Cie2025
- Certified HEC Stand UpHEC2024