About Eric
Head of Growth
Multilingual, Canadian communication scientist with more than 25 years of global and international experience in client services, brand consulting and digital marketing. Agency (Omnicom, WPP) and industry side (Sony Music, IHG, Starwood)
multilingualer, kanadischer Kommunikationswissenschaftler mit mehr als 25 Jahren globaler und internationaler Erfahrung in client services, brand consulting und digital marketing. Agenturseitig (Omnicom, WPP) und Industrie seitig (Sony Music, IHG, Starwood)
German
Native or bilingual
English
Native or bilingual
French
Fluent
Italian
Conversational
Czech
Conversational
Slovak
Conversational
Russian
Basic
Can work on-site
München (up to 50km)
Experience
- MEDIAMONKS (MINI/BMW GROUP)Senior Project Manager – Digital Asset ProductionOctober 2022 - December 2024 (2 years and 2 months)Munich, Germany• - Directed complete digital asset strategy for MINI "New Family" launch at IAA 2023, achieving 12.5M+ impressions and 28% higher engagement vs. previous launch campaigns
- K5 MEDIA GROUP & INVESTMENT / K5 FACTORYHead of Acquisition & MarketingJune 2019 - September 2022 (3 years and 3 months)Munich, Germany• - Led strategic pivot from traditional film production (declining market) to immersive technology services (XR, deep learning, gaming engines), repositioning company for 4x addressable market expansion
- THE&PARTNERSHIP (TOYOTA/LEXUS GERMANY)Creative Client Lead & Market Entry DirectorJune 2017 - May 2019 (1 year and 11 months)Cologne, Germany• - Owned C-suite relationships with CMOs of Toyota and Lexus Germany, managing integrated brand and performance marketing across product launches, digital transformation, and dealer network activation
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Education
- Mag. phil.Universität Salzburg1997Publizistik & Kommunikationswissenschaften, Kunstgeschichte, Philosphie, Diplom "Künstlerische Produktion im Spannungsfeld zwischen Ästhetik und Marktwert"
Certifications
- Gewerbeschein §34aIHK2018
- PropaedeutikumMed. Uni Wien2026