Freelancer profile translated to English.

Description

Hello and welcome to my profile,

I have been working in the digital marketing world for 10 years:

4 years in an agency // 4 years in a startup (e-commerce) // 2 years for a hotel chain

I have held positions as a media consultant, acquisition manager, and E-commerce director.

I have worked for advertisers in various sectors: fashion, sports, travel, banking, insurance, real estate, and sometimes managed budgets of several million euros.

Here are my areas of competence and expertise:

- Traffic acquisition (SEA, SEO, Facebook Ads, RTB, retargeting, Affiliate, comparison sites, metasearch, emailing)

- CRM: planning, customer base management, routing, design and implementation of automated programs

- Web analytics: configuration and in-depth analysis of your traffic using Google Analytics, mazeberry, eulerian analytics, and content square

- Abtest: mastery of Abtasty and Kameleoon tools

- Tracking: complete management of your tagging plan using Google Tag Manager

- Mastery of Power BI and data collection

Do you need recommendations and an action plan to boost your sales and ROI? I can intervene across the entire value chain.

Feel free to share your project with me, I would be delighted to discuss it with you.

Eric

Workplace preferences

Can work on-site

Paris (up to 50km)

DEEBR
CEO
E-COMMERCE
January 2022 - Today (4 years and 5 months)
Montpellier, France
Boost your email campaign revenue.
A SaaS customer engagement solution dedicated to marketers.

We empower you to engage your customers and achieve results through data collection, sales prediction, and audience building.
Data science artificial intelligence CRM Emailing Email marketing
Appart'city
E-commerce Director
TRAVEL AND TOURISM
November 2016 - December 2021 (5 years and 2 months)
Montpellier, France
• Management of digital acquisition
• Management of a team of 3 people
• Planning of marketing offers with Revenue Management
• Commercial animation of the site
• Prioritization of site developments (UX / UI evolution)
• Analytics monitoring, attribution and de-duplication analysis
• Creation of the business plan and budget allocation
• Preparation of weekly and monthly reports
• Migration of the emailing tool
• SEO restructuring
• Creation of a dataset for sales monitoring
Web analytics Web development User Experience Design Email marketing Marketing User Interface Design Traffic acquisition
Alltricks
Acquisition Manager
SPORTS
March 2014 - November 2016 (2 years and 8 months)
Management of digital acquisition across several markets (France, UK, Italy, Spain,
Germany and Portugal)
• Management of a team of 4 people
• Monitoring of SEA, Facebook Ads, and Twitter Ads campaign management and optimization
• Development of commercial animation plans
• Monitoring of affiliate programs with various platforms
• Optimization of comparison sites via a feed aggregator
• Monitoring and optimization of retargeting campaigns
• Coordination of newsletter dispatches
• Implementation of new partnerships
• Management of the tagging plan and optimization of product feeds in collaboration with the IT department
• Negotiation with ad networks and prospecting for new acquisition opportunities
• Analytics monitoring, attribution and de-duplication analysis
• Budget allocation and objective setting
• Preparation of weekly and monthly reports
• Maintenance of the sales database
Google Tag Manager Affiliation SEA SEO Microsoft Power BI Traffic acquisition Webmarketing