Freelancer profile translated to English.
Back to original languageAbout Eric
I support e-commerce companies in grounding their marketing decisions on a valid data basis. Through my combination of commercial training and a degree in Data Science, I bridge the gap between technical analysis and profitable scaling.
Core Competencies :
- Ad Account Audits (Meta & TikTok): In-depth analysis of existing campaign structures to identify inefficiencies.
- Technical Tracking: Implementation and validation of server-side CAPI and GTM setups for clean attribution.
- Marketing Automation: Development of Python-based systems for automated data retrieval and budget control.
- Creative Analysis: Quantitative evaluation of creative attributes to optimize content strategy.
Treasure Trove of Experience :
About You SE & Co. KG:
Automation of media planning and benchmarking of international campaigns using Python.
E-Commerce Management (Clinton Großhandel GmbH):
Building KPI-driven dashboards and segmenting customer data for increased efficiency.
Background :
Completed training in e-commerce and ongoing studies in Data Science & Business Analytics
Availability:
Available for project-based audits and technical implementations.
Daily Rate:€900.
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- AboutYou SE & Co. KG.WORKING STUDENT IN PERFORMANCE MARKETINGE-COMMERCENovember 2023 - Today (2 years and 7 months)Hamburg, Germany
- Automation of data retrieval for media planning through a Python-based API connection, eliminating manual effort for over 2,000 data points.
- Analysis of international campaign datasets with Python and R to establish performance benchmarks, enabling more efficient, performance-based budget allocation across all markets.
- Development of a model to quantify qualitative video attributes, leading to a measurable increase in core success metrics through targeted optimization of new content.
- Creation of data-based budget recommendations through statistical performance comparisons, shifting expenditure planning from subjective factors to current market conditions and increasing the volume of results.
- Processing and analysis of TV campaign data in Excel, leading to the identification of inefficient channels and a more profitable reallocation of advertising budget.
- Creation of presentations and reports to enable stakeholders to make informed, data-based decisions.
- Clinton GroBhandel GmbH.E-COMMERCE MANAGERE-COMMERCEJanuary 2023 - October 2023 (9 months)Berlin, Germany
- Development of KPI-driven Excel dashboards for visualizing webshop performance, identifying and successfully scaling the most profitable traffic channels.
- Optimization of design and marketing decisions through targeted data analysis and insights into successfully tested design elements.
- Increase in retention rate through analysis of repeat purchase patterns and the development of strategic CRM approaches to convert new customers into loyal regulars.
- Increase in campaign efficiency through precise customer data segmentation and a targeted optimization of audience targeting based on it.
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Education
- DATA SCIENCE AND BUSINESS ANALYTICSDigital Business University for Applied Science.2026DATA SCIENCE AND BUSINESS ANALYTICS
- TRAINING AS AN E-COMMERCE MERCHANT0SZ Werder.2023AUSBILDUNG ZUM KAUFMANN IM E-COMMERCE