Freelancer profile translated to English.
Back to original languageAbout Eric
Hi, I'm Eric, nice to meet you!
I don't do SEO for the sake of SEO.
My only goal is to generate traffic that produces revenue.
As an SEO consultant and website publisher, I have one obsession: "move the needle," make choices that truly move the needle, generate revenue, performance, and concrete results. I am constantly looking for "quick wins."
I intervene where necessary to improve visibility, boost conversions, and UX in order to maximize ROI.
I have supportedmore than a dozen clientsin different types of websites:
- E-commerce
- Local SEO
- SaaS
- Lead generation
- Drive to store
My approach for your success on search engines:
- Consideration of your SEO problems and objectives
- Complete SEO audit of your website (technical, on-page, off-page)
- Creation of a complete tailor-made SEO strategy
- Definition and deployment of the strategy in different milestones
- Research of relevant keywords for your business
- Writing content that respects search intent and the inverted pyramid
- Research of the best backlink opportunities on the market (with traffic, real keywords...)
- Reporting and adjustments
I proceed with a vision oriented towards growth and strategic efficiency, whether for my clients' websites or my own.
Choose a consultant who already generates revenue with their own sites :) (which is rare nowadays!)
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km)
Experience
- SGO CORPE-commerce SEO ConsultantTELECOMMUNICATIONSMay 2024 - Today (2 years and 1 month)Bordeaux, France
Loss of positions post HCU 2023 / surplus-militaires.fr
Context:Shop hit hard by the 2023 Helpful Content Update, losing positions on its various keywords, particularly on the homepage keyword [military surplus]/[military surplus]The objective was to regain page one ranking for the main homepage keyword. To achieve this, I performed a complete audit and implemented various recommendations.Actions taken:✅ Products on collection pages pointing to non-indexable URL versions, harming PageRank diffusion, fixed with the help of a Shopify developer.✅ Content pruning of all blog posts that had not generated any clicks for a long time to optimize crawl budget.✅ Benchmark of competitor homepages to implement new content and features aligned with search intent.✅ Complete rewriting of category page texts using AI with human review, always to match search intent.✅ Complete rewriting of product pages to improve their quality and readability.✅ Improvement of internal linking and UX by implementing clickable bubbles at the top of product categories to navigate through the different sub-categories.✅ Writing and integrating content at the top of category pages to improve page semantics and facilitate Google's understanding of the page topic.✅ Deployment of a backlink acquisition strategy for the homepage and categories. I leveraged the shop's EMD to optimize link anchors and selected high-quality placements, mostly from Google News.✅ Launch of an external popunder traffic campaign during Q4 2025Results:✅ +59% YoY revenue from SEO✅ +14% revenue weighted over 12 months✅ Position gain from second page to position 2 - LES BIO DEBOUCHEURSSEO ConsultantCIVIL ENGINEERINGFebruary 2024 - April 2025 (1 year and 2 months)Bordeaux, France
Creation and referencing of a local service website, competitive niche
Context:Pipe unblocking company in Bordeaux, old site that was not performing and was stuck at the bottom of page 1.Objective:Create a new site to quickly rank in the top 3 for the keyword [pipe unblocking Bordeaux] and re-optimize the Google My Business profile to gain positions in the local pack.Actions taken:✅ Selection of transactional keywords with high intent✅ On-page optimization of all pages intended to rank.✅ Optimization of landing pages for conversions (clear calls to action, customer reviews, urgency elements, etc.)✅ Deployment of a netlinking strategy to increase domain authority with a mix of optimized and semi-optimized anchors.✅ Optimization of the Google My Business profile (review responses, photos...)✅ Creation of local pages for several towns around Bordeaux, correctly linked to optimize PageRank diffusion.✅ Creation of local citations ensuring NAP (Name, Address, Phone) consistency.✅ Complete setup of a Google ADS Campaign as a complement.Results:✅ 3rd place for the main keyword✅ 1st place in the Bordeaux local pack✅ Average daily revenue: €600Client quote: "I'm being bombarded with calls!!!"
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Education
- Web Project Manager BachelorECOD2018
Certifications
- Inbound MarketingHubspot Academy2021