Freelancer profile translated to English.

Description

Creative director, entrepreneur and consultant with over 25 years of international experience in design, branding, product development and collection management within the home, lifestyle and interior sector. Specializing in developing distinctive brands, commercial collections and creative strategies. Connecting leader with proven experience in managing multidisciplinary teams, brand development and international sourcing.

KEY ACHIEVEMENTS

• Development and creative final responsibility for the MICA brand (1,500+ SKUs), grown into a turnover of > € 90 million.

• Creative Director for international brands such as MICA, ESSENZA, ESPRIT, Marc O'Polo and Pip Studio, responsible for successful collection and brand development.

• Building and managing multidisciplinary creative teams in design, styling, product development, marketing, stand construction and visual merchandising.

• Guiding and assessing creative talent as a lecturer, external examiner, member of the Innovation Council and Business Advisory Committee of Nimeto Utrecht.

• Over 25 years of international experience in connecting manufacturers, stakeholders and multidisciplinary teams within Europe and Asia, focused on successful brand, collection and product development.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Conversational
German
Conversational
French
Basic

Workplace preferences

Can work on-site

Gouda (up to 50km)

NBLN Creative Consultancy B.V.
Owner & Creative Consultant
IMPORT AND EXPORT
January 2017 - Today (9 years and 6 months)
Gouda, Netherlands
• Developing creative strategies, style visions, concept, collection and brand development. Trend analyses, color and material strategies.
• Brand positioning, branding and customer experience.
• Design management and creative guidance of product development.
• Interior concepts, interior design and styling advice.
Creative Direction Brand Strategy Concept Development Product design Global Sourcing
ESSENZA HOME B.V.
Creative Director
IMPORT AND EXPORT
June 2015 - June 2017 (2 years)
Bunnik, Netherlands
• Managing the multidisciplinary creative team (15 FTE).
• Final responsibility for two collection introductions per year.
• Creative direction of the brands ESSENZA, ESPRIT, Marc O'Polo, Pip Studio and Covers & Co. Developing brand and collection visions.
• Responsible for translating trends into commercial concepts and products.
• Creative direction of showrooms, international trade fairs and shop-in-shop concepts. Member of the management team and responsible for the creative direction of the organization.
Creative Direction Design Management Branding Project Management Product design
Edelman B.V. (www.edelman.nl)
Creative Director
IMPORT AND EXPORT
January 1998 - March 2015 (17 years and 2 months)
Reeuwijk, Netherlands
• Building and managing styling, product development, marketing, and photography departments. Leading multidisciplinary teams (> 25 FTE).
• Responsible for the development of international lifestyle, seasonal, and outdoor collections. Development of trend and styling books including color and material strategies.
• International sourcing and product development in Europe and Asia.
• Creative responsibility for showrooms, trade fairs, and retail concepts.
• Member of the management team and shareholder.
Creative Direction Project Management Brand Strategy Team management Concept Development