Eric Menasse

The project involved analyzing and rebuilding the Amazon listing with the aim of increasing visibility and conversion, and providing holistic support from niche analysis to content creation and PPC management.

– First, I conductedNiche and Target Audience Analysis:identified the key purchasing factors (What does the target audience want? What motivates them? How do they make their purchasing decisions?), based on reviews and keyword research.

– Then, thepositioning of the brand in the nicheand the three products was to be developed.

–The messaging or main value proposition of the productsshould become clearer to the customer: developed USP-based sales copy that clearly conveys this positioning.

–Recreation of the listing including SEO optimization(title, bullets, description, keywords).

–In-house production of product images, premium A+ content, and brand videosbased on the new messaging and positioning.

–Pricing strategy set according to the Slope-Up method(gradual weekly price increases including A/B testing).

–Developed a master keyword list and PPC campaign strategyto play out PPC strategically and evaluate results quickly.

–Setup and optimization of PPC campaigns(Sponsored Products & Sponsored Brands including video).

–Ongoing reportingand derivation of concrete growth recommendations.

Development and operational management of own Amazon brands in the DE and US marketplaces. Responsibility for product research, listing creation and optimization (SEO, A+ Content), FBA and inventory management, account performance analysis, basic PPC structure, and policy and support management to ensure sales readiness.

Consulting and coaching support for building and scaling Amazon FBA business models. Assistance from strategic alignment, product selection, and market analysis to listing optimization, PPC analysis, and process setup. Ongoing personal support during launch and scaling phases with a focus on sustainable performance and policy-compliant account structures.