Freelancer profile translated to English.

Description

Need data analytics support for your website?

Are you looking tohave reliable analytics data**? Understand your real traffic **despite GDPR constraintsand ad blockers?Have a personalized dashboard**? **Better calculate the profitabilityof your advertising? Know **how to improve your site's results**?

Look no further! From setting up your data strategy to optimization, I can help you and:

**advise you on the strategy**, the technical solutions to implement

*carry out the technical implementation

*recommend priority optimizations

My expertise:

*Data Analytics Strategy

*CRO Auditwith quick wins roadmap and A/B testing

*UX Audit

*Tracking and Tag Management(Google Tag Manager & Server Side expert)

*Data Analytics and Data Visualization(Google Analytics 4 and G. Looker Studio expert)

Advice and Expertise inweb and e-commerce technologies
Training** Google Analytics 4 / Google Tag Manager (sGTM) / G.Looker Studio / G.Search Console

My method: "Data for a smart website": Define > Collect > Analyze > Optimize > Learn

My background:

Data analytics & CRO consultant since 2018
Co-founder of the Conversion Boosters consultant network: in charge of the data analytics department and head of the Qualiopi training organization
Data analytics lecturer at SupDeWeb and Digital Project Management at the University of Strasbourg
10 years of project management in E-marketing & Digital Communication agencies
20 years of experience in the design and management of innovative web projects

References:

Qpark / Divalto / Burda / Parc Sainte Croix / Outils Wolf / OA Nail System / TopChaleur / Unique Heritage Media / Soprofen / La Maison Valmont / Besson Chaussures / Crédit Mutuel - CIC

# "Choose a true Co-Pilot for the performance of your digital strategy!"

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 50km), Lyon (up to 50km), Maubeuge (up to 50km), Lille (up to 50km)

Conversion Boosters
Chief Consulting Officer & Associate Director
DIGITAL AND IT
January 2018 - Today (8 years and 6 months)
Strasbourg, France
- Chief Consulting Officer and Associate: Recruitment of consultants for the Conversion Boosters network, sales of their services, mission monitoring
- Head of the training center: Implementation of Qualiopi certification, Creation and updating of the training catalog, Recruitment of trainers, Commercial and administrative management of training activities
- Numerous Web Analytics and CRO (Conversion Rate Optimization) and web marketing consulting missions:
OA Nail (2022), Soprofen (02.2022), Serum and co (2022), Lerevechezvous (2022)/ Etesia and Outils Wolf (2021) / Top Chaleur (2021)
- Magento e-commerce analytics setup and CRO Management OA Nail System
- training of webmarketing consultants on Google Tag Manager, Analytics, DataStudio solutions (12.2020)
- Magento e-commerce tracking for La Maison Valmont (07.2020)
- Tag management and GDPR-compliant tracking for OpenMind Café and
factory.fr (08.2020)
- CRO audit, creation of multi-source e-commerce dashboards, and digital optimization advice for Besson Chaussures (05.2018 to 05.2019)
- Project owner assistance to implement a CRO approach with the marketing teams of Credit Mutuel – CIC (11.2018 to 04.2019): user journey analysis, training on creating an A/B test roadmap (with the Abtasty solution), design of an internal process for managing CRO operations
- data analytics & e-commerce dashboard for François Rénier Paris (06 to 08.2018)
E-commerce Commercial Training Outsourcing Google Tag Manager Server-Side
Novembre communication
Traffic Manager & E-marketing Project Manager
DIGITAL AND IT
January 2013 - June 2018 (5 years and 5 months)
Strasbourg, France
- performance e-marketing project management & traffic manager (design, management, and analysis of digital campaigns)
- A/B testing & personalization for lead generation campaigns (Rothelec, Soprema) with Google Optimize
- loyalty campaigns, lead acquisition, commercial operations, WebToStore...: display, SEO search, RTB, retargeting, emailing,
co-registration, e-commerce, game contests, Facebook Ads...
references: Ducati West Europe, BMW France, Credit Mutuel, Rothelec,
LIDL France, Automobile Club Association, Dedietrich Thermique, Honda
Project Management Traffic Management E-commerce Conversion Rate Optimization (CRO) Marketing Campaign
Advisa Digital Agency
Digital Project Manager
DIGITAL AND IT
August 2007 - September 2012 (5 years and 1 month)
Strasbourg, France
€350k/year digital budget managed, team management of 12 people (designers, web developers), e-services type web solutions (custom web applications, simulators, online catalogs, ERP or CRM apps, web portals): references: Supra/ Richard Le Droff/ Soprema / Hartmann / Tourisme Alsace / Waterair
E-commerce Project Management web portal CRM Mobile Development