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Eric MartinEM

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Freelancer profile translated to English.
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About Eric

You check your bank balance on your phone and think your cash flow is under control. In 30 days, you'll have an unpleasant surprise.
This isn't a criticism. It's the reality for 80% of SME managers I've met.

I've managed companies for 30 years. Multi-brand car service centers, a holding company with 4 sites and 40 employees, a franchise parts distribution center. I've been through the same situations as you. I know what it costs to make decisions without the right figures.

Today, through **CGEM Conseil**, I support SME managers in two sectors I know from the inside:

Automotive and Distribution— garages, car service centers, parts distributors, franchises.
Tourist Accommodation— bed and breakfasts, independent hotels, seasonal rentals.

What I do for you specifically:
  • Calculate your true break-even point — not your accountant's, yours, today
  • Build a simple dashboard that you will actually use every week
  • Identify the silent leaks that eat away at your margin without you noticing
  • Forecast your cash flow for 90 days so you're never caught off guard again
  • Make decisions based on figures, not impressions
My conviction:a business owner who understands their numbers makes better decisions. Period.

I don't use accounting jargon. I translate numbers into concrete actions. And I deliver simple tools, adapted to your business, that you can use on your own the day after my assignment.

**Sectors**: Automotive / Distribution / Tourist Accommodation

**Area**: Reunion Island + Mainland France (remote)

**Rate**: from €650/day
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • SAS Réunion de Famille
    Managing Director
    HOSPITALITY
    June 2022 - Today (4 years)
    Saint-Pierre, Réunion
    General Manager Associate | Le Jardin de Ravintsara

    Co-managing this high-end accommodation facility in Reunion Island, I oversee the strategic and operational management of the establishment. My role encompasses the entire management cycle of an SME:

    • Financial Management: Cash flow management, monitoring operational margins, and profitability optimization.

    • Development Strategy: Defining commercial policy, managing digital visibility, and optimizing occupancy rates.

    • Customer Experience Management: Implementing quality processes to ensure operational excellence and customer satisfaction.

    • Investment & Property: Supervising real estate acquisition and property enhancement work.

    Did you know? This experience allows me to stay at the heart of the daily realities of today's business owners: time management, administrative pressure, and the constant search for efficiency. It's this 'practitioner's' perspective that I bring to the managers I support in consulting.
  • MGEC
    Manager – MGEC | Automotive Parts Distribution Center
    AUTOMOBILE
    September 2015 - August 2021 (5 years and 11 months)
    Saint-Brieuc, France
    Creation and management of an automotive parts distribution center under theAPI franchise**, aimed at **automotive professionals (garages, body shops, fleets)as well as individuals.

    Key responsibilities and achievements:
    Company creation from scratch: legal structuring, operational organization, and implementation of commercial and logistics processes
    Management of a team of5 employees(sales, logistics, administration)
    Development and retention of a B2B and B2C customer portfolio
    Complete financial management: cash flow monitoring, margins, profitability, inventory, and supplier negotiation
    Achieved anannual turnover of €1.3 million
    Optimization of stock flows and improvement of commercial performance
    Resale of the company under favorable conditions after business consolidation

    **Skills implemented**:

    SME/VSE Management
    B2B Commercial Development
    Financial Management and Profitability Steering
    Team Management
    Process Organization and Optimization
    Supplier Relations and Negotiation
    Cash Flow Management Income Statement Budgeting and Forecasting B2B Commercial Development Inventory Management and Optimization
  • CEGM
    Manager Associate – CEGM (Holding) | Multi-brand Car Service Centers & Garage
    AUTOMOBILE
    June 2005 - August 2015 (10 years and 2 months)
    Plérin, France
    Management and steering of an operational holding company comprising three Norauto-branded car service centers and an AD garage, with a focus on both retail and professional markets.

    Key responsibilities and achievements:
    Strategic and operational management of4 sites
    Management of40 employees(center managers, sales teams, workshops, administration)
    Global performance steering: turnover, margins, profitability, cash flow, and investments
    Deployment and monitoring of brand standards (Norauto / AD)
    Structuring of the management organization and team skill development
    Management of relationships with networks, partners, and suppliers
    Cost optimization, internal process improvement, and performance indicator enhancement
    Development of a consolidated turnover of€4.8 million
    Divestment of shares in 2015under controlled conditions

    **Skills implemented**:

    Management of SME groups / multi-site operations
    Management of large and intermediate teams
    Advanced financial steering (P&L, cash flow, investments)
    Multi-site organization and managerial structuring
    Commercial development and network performance
    Holding governance and strategy
    Multi-site Financial Steering and Management Control Multi-site Team Management SME Organization and Structuring Budgeting and Forecasting Participative Management

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Education

  • CAP/BEP
    Lycée Automobile Le Mans
    1979
    Formation technique en maintenance des véhicules automobiles. Acquisition d’une base solide en diagnostic, réparation, rigueur technique et compréhension du fonctionnement d’un atelier. Cette formation m’a apporté une culture du terrain, de la méthode et de la résolution de problèmes, qui a servi de socle à mon parcours de dirigeant.
  • Business Management Training
    ELF France
    1985
    Formation orientée gestion et pilotage d’entreprise : bases de gestion financière, analyse des coûts, organisation et management. Application concrète à la direction d’activités opérationnelles.

Skill set

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