Freelancer profile translated to English.

Description

Product designer & Art Director, expert in digital design and branding, with solid experience in creating visual identities, design systems, and accessibility. With a background in large companies and startups, I have led interface redesigns, optimized user experience, and ensured graphic consistency across various media. Passionate about innovation and user-centered design, I enjoy combining aesthetics and performance to create impactful and intuitive experiences.

Thanks to my expertise, I have had the opportunity to work for companies in very diverse sectors such as Hermès, Diptyque, Dior, Mistergooddeal, Quadient, BNP, and Crédit Agricole.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Crédit agricole Leasing & Factoring
Design system designer
BANKING AND INSURANCE
July 2024 - December 2024 (5 months)
Bagneux, France
- Component Audit and Evolution: I conducted a comprehensive audit, identified inconsistencies, and led the evolution of the UI library and over 50 components to accommodate new features.

- Documentation Writing: I wrote and updated the technical and functional documentation for the Design System, creating clear guidelines for designers and developers.

- Collaboration and Support: I worked closely with development teams to ensure correct component implementation and streamline the production process.

Results: Clear documentation and updated components reduced integration time and accelerated development by 25%, while harmonizing the experience for employees.
User Interface Design UI/UX Design User Experience Design
BNP Personal Finance (Cetelem)
Product designer
BANKING AND INSURANCE
October 2022 - June 2024 (1 year and 8 months)
Levallois-Perret, France
- UX/UI Redesign Management: I managed the end-to-end redesign project for the Cetelem mobile application, used by over 2 million customers in France. My focus was on simplifying over 10 key user journeys, including a complete redesign of the customer portal to reduce friction.

- Design System Creation and Deployment: To address consistency issues, I initiated and designed a new, comprehensive Design System, creating a single source of truth for over 100 screens.

- Accessibility and Quality Assurance: I ensured the application's compliance with accessibility standards (WCAG), a crucial aspect in the banking sector, by overseeing the integration of mockups in agile sprints.

- Art Direction and UI Design: I defined the new artistic direction for the application, creating a modern and reassuring interface aligned with the Cetelem brand identity.

Results: The Design System drastically accelerated design cycles, ensuring a clearer and more accessible experience for millions of users.
UI/UX Design User Experience Design User Interface Design Art direction
NOWhat
Creative director
SOCIAL NETWORKS
September 2018 - Today (7 years and 9 months)
Paris, France
- Product & Brand Strategy: Defining the product vision from A to Z. Creating the brand identity.

- Product Design: Designing the entire experience (UX) and interface (UI) of the mobile application (over 60 screens).

- Creative Direction: Overseeing all creative aspects of the company, from marketing to product design.
Visual identity Art direction UI/UX Design User Interface Design