Eric Gassan

Mission for Abylsen.

Context —

International logistics group – cross-functional e-commerce platform / digital products

Objective —

Conduct a UX Data diagnosis of VAS purchase journeys and propose measurable improvements

Team —

Designers, data analysts, PO, e-commerce team

Actions taken —

• RFM analysis, identification of customer profiles and purchasing behaviors • Multi-device user journey mapping • Quantitative data analysis using Contentsquare, Matomo, heatmaps • UX recommendations based on neuroscience (cognitive effort, pace, attention) • Prototyping of improvements on purchase funnels, A/B testing

Results —

• 40% reduction in journey time on critical funnels

• Significant increase in adoption of new VAS bundles

Mission for B2Digit.

Context —

Renault's IT department – redesign of a strategic procurement tool

Objective —

Streamline various procurement tools for buyers, suppliers, and legal departments

Team —

UX team, PO, business profiles, IT department, security team

Actions taken —

User interviews across all areas (buyers, legal, suppliers) • Functional audit of existing tools and identification of friction points • Design of new unified workflows • Facilitation of business arbitration workshops and validation of target journeys • Complete UX documentation for product integration

Results —

• 40% reduction in procurement process processing time

• 80% reduction in contractual back-and-forth

• 100% business and IT validation before development

I help organizations clarify complex issues and make actionable product decisions, from strategy and discovery to delivery.

With over 10 years of experience, I work on B2B/B2C platforms, SaaS products, and high-stakes digital services in multi-stakeholder environments for large corporations, SMEs, startups/scaleups, and other associations.

When to call me —>

Upstream scoping, discovery, UX audits

Simplification of complex journeys (conversion, adoption, retention)

User/product/tech/business alignment

Securing decisions through research and data

What I do concretely —>

User research & actionable insights

UX strategy & product/service framing

Design of tested journeys, services, and products

Facilitation, workshops, team alignment

Product builder for various digital tools, lovable lover

Contexts —>

Large corporations, scale-ups, startups — various sectors (fintech, mobility, industry, HR, AI, public services)

—> Modalities: consultant · adaptable missions

Clients since 2014

AFM, Airbus H, Aava mobile, Bred, CMA CGM, Crédit mutuel, ECV digital, Edicourtage, ESDAC, EY Seren, FFMoto, France connect, I2S, Ingenico, La poste, Publicis group, Renault digital, Sosh, Tchek...