Freelancer profile translated to English.
Back to original languageAbout Eric
With extensive experience in retail and digital, I support companies and entrepreneurs in building and deploying their brand strategy. With solid knowledge of on-the-ground issues, I offer my expertise in communication and commercial strategy to help place digital at the heart of your development.
I am a Social Media Manager for entrepreneurs and companies looking to increase their visibility or obtain strategic support. My role is to manage your company's social networks by uniting an engaged community around your values and products, while also aiming to convert this engagement into business opportunities.
Community management: I manage and moderate your social platforms, helping you define and execute a creative and editorial strategy. As a digital expert, I work to strengthen the links between your brand and your customers, while seeking to reach and attract new audiences.
Content writing: In close collaboration with community management, I write SEO-optimized content, focused on strategic keywords and your audience's needs. My goal is to increase your online visibility and strengthen your positioning.
Influencer marketing: Collaborating with the right influencers can make a difference in your communication. I guide you in choosing the most relevant opinion leaders, whether they are celebrities or specialized influencers, to enhance your brand image.
Advertising / sponsoring: Developing your company's awareness also involves sponsoring. By mastering your prospect data, I help you optimize your advertising campaigns and target your audience effectively for maximum return on investment.
Looking forward to discussing and implementing a strategy that will boost your online presence!
Spanish
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Montpellier (up to km), Arles (up to 50km), Toulon (up to 50km), Nice (up to 60km)
Experience
- WodaboxMarketing ManagerE-COMMERCEMay 2021 - Today (5 years and 1 month)Aubagne, FranceDevelopment & management of digital strategy: SEA, SEO, affiliate marketing, retargeting, emailing, social media.Sales development & commercial animation: annual planning, product assortment management, and e-merchandising.Performance measurement of levers and optimization of Site Centric data.Management of marketing and customer service teams.Brand commercial development: feasibility study, audit, competitive analysis, brand positioning and awareness, needs analysis (B2B/B2C), and pricing policy.
- Sumol FranceCommunity ManagerAGRICULTUREDecember 2019 - Today (6 years and 6 months)Marseille, France- Definition of an editorial strategy on Instagram- Various publications- Account management- Monthly reporting- Creation of partnerships with influencers.- Full management of contests
- Le Crips IDFCommunity Manager "La boucle du ruban rouge" / CommunicationCIVIC AND SOCIAL ORGANIZATIONSSeptember 2019 - October 2019 (1 month)Paris, FranceField Community Manager- Social media management (Facebook, Twitter, Instagram, YouTube)- Content creation.- Sponsorship campaign management- Live tweeting (press conferences & symposium / Stories)- Partnership / influencer management(On the occasion of the 6th replenishment conference of the Global Fund, Crips Île-de-France launched, on September 3, 2019 in Bordeaux, the "Red Ribbon Loop", a national awareness and prevention campaign against AIDS. Until October 10, Jérémy Chalon, initiator of this crazy project, will take on the challenge of traveling across France and meeting citizens and elected officials to call on public authorities and thus ask France to regain its leadership role by increasing its contribution to the Global Fund to fight AIDS, malaria, and tuberculosis.)
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Education
- BTS MUCRise2007
- License CHEPAM (media agency advertising manager)ISCOM2008
Certifications
- WebmarketingVisiplus académie