Freelancer profile translated to English.
Back to original languageAbout Eric
Need the strategic vision of a large group and the agility of an expert?
After 14 years leading digital projects for world leaders (LVMH, Sephora, Accor, Printemps), I support companies in their e-commerce acceleration and AI integration.
A graduate of ESSEC (MBA), my approach is radically pragmatic: I deploy concrete and measurable solutions (ROI).
🎯 MY AREAS OF EXPERTISE:
- Transition & Product Management: Leading complex programs (Salesforce, Shopify, Akeneo PIM).
- E-commerce & Acquisition: Conversion Rate Optimization (CRO), SEO/SEA, and CRM (HubSpot, Brevo).
- AI & Automation: Productivity gains through generative AI (Copilot, ChatGPT) and automations (Zapier/Make).
- SME Digitalization: "Turnkey" offers (Website, Click & Collect) delivered in under 10 days.
⚙️ MY METHOD:
- Radical Efficiency: Using market standards to reduce delivery times.
- Business Orientation: Every action must increase revenue or save time (Ex: +€20M revenue at Sephora through omnichannel).
- Transparency: Clear packages or long-term support, without technical jargon.
🤝 READY TO ACCELERATE?
Check out my detailed achievements at: Contact me for a free 30-min Flash Audit to validate your objectives!
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- RETIFCRO LeadE-COMMERCENovember 2025 - Today (7 months)Nice, France
- Leading and optimizing SEO & GEO
- Leading and monitoring the eCommerce roadmap
- Redesign of Checkout/Product Page/Homepage/...
- Integration of AI tools (AIdwize, Flowshopper)
- Implementation of a Webapp
- Personalization tool
- KPI Tracking: +1% conversion rate
- FAMMDIGITAL PROJECT MANAGERCULTUREApril 2025 - Today (1 year and 2 months)Cannes, FranceTHE LEVETT LETTER & LEVETT LOUNGE (thelevettletter.com)● Creation and management of a digital ecosystem around a premium newsletter (Levett Letter)● Full no-code development with Webflow, Memberstack, Mailchimp, and Stripe (www.thelevettletter.com)● Implementation of personalized user journeys, secure members area, management of high-end annual subscriptions (€2400/year and €10,000/year).● No-code automations (tags, emails, payments, CRM).
- DIRECT FITNESS NUTRITIONSEO/SEA MANAGERHEALTH AND WELLNESSSeptember 2024 - January 2025 (4 months)Cannes, FranceContext: Strategic and operational SEO/SEA support for a new sports nutrition e-commerce site.
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Education
- MBAESSEC2018- Major : Luxury Brand Management - Multiples séjours internationaux : Hong-Kong, Émirats Arabes Unis, Italie, Suisse - Vainqueur de l’ESSEC Digital Week Competition : développer une stratégie digitale pour la Maison BACCARAT - Projet Capstone MBA (Mission de conseil dans le cadre du MBA) : CAMPAGNE KRUG - LVMH