Freelancer profile translated to English.
Back to original languageAbout Eric
I am an AMOA Project Director specializing in CRMs and sales operations, offering unique expertise in managing complex CRM projects for B2B companies.
My ability to work cross-functionally with multidisciplinary teams, to rally them around a project, and to analyze data to extract strategic insights, allows me to optimize sales operations and implement innovative CRM solutions.
Passionate about new technologies, particularly artificial intelligence, and holding two Master's degrees from ESSEC and IAE, I guide companies in their digital transformation, ensuring continuous improvement of their commercial performance.
I can assist you on-site or remotely on various topics related to CRM and sales force effectiveness** (also known as Sales Operations):
Implement, adapt, or change your CRM
- Project Management
- Project Team Leadership
- Requirements gathering at all hierarchical levels
- Consideration of your business strategy
- Adaptation of your internal processes
- Change management support
Implement true Sales Force Effectiveness (SFE) management
- Selection of relevant indicators to manage your business
- Dashboard design
- Selection and implementation of Business Intelligence tools
- Structuring of SFE activities: sales and activity analyses, sales forecasts, sales targets, sales force sizing, etc...
- Implementation of your incentive system
With significant experience in sales force effectiveness, project management, and business analysis (MOA), I enjoy working at the interface between General Management and Marketing/Sales departments, and in close collaboration with IT teams.
I offer my expertise and best practices to contribute to your growth.
French
Native or bilingual
English
Fluent
Can work on-site
Tours (up to 50km), Paris (up to 10km), Le Mans (up to 10km), Blois (up to 10km), Vendôme (up to 10km)
Experience
- EuroapiCRM transformationCHEMICALJuly 2022 - February 2024 (1 year and 7 months)Paris, France
Project: CRM transformation
**Objectives**: Modernization of the existing CRM system to improve "Lead-to-Order" processes.**Results**:• Conduct of a comprehensive audit of Salesforce CRM, identifying inefficiencies and proposing significant improvements.• Improvement of information flows between CRM and SAP ERP, thus optimizing data consistency and operational efficiency.• Design of a convincing business case, leading to the approval of a major CRM evolution project for the three Business Units, positively impacting tool adoption and sales efficiency.• Effective leadership of the project team, from its formation to daily management, ensuring project success and transition.Project: Master Data Management
**Objectives**: Improvement of data governance across the company.**Results**:• Audit of the current data governance situation• Identification of inefficiencies between different departments• Proposal for global data governance for the 3 reference datasets: products, customers, and sales force hierarchy. - Top QuarkSales Efficiency ConsultantCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)Tours, France
- Institut Léonard de VinciLecturerJanuary 2019 - Today (7 years and 5 months)Bd Périphérique, Paris, FranceLecturer in Customer Relationship Management in the MBA Manager of Marketing and Health Communication
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Education
- Master of General ManagementESSEC Executive Education2021Master en Management Général, Management
- Master of Business AdministrationInstitut d'Administration des Entreprises2007Master Administration des Entreprises, Gestion
Certifications
- Leading a Data Science Project RS 1527Ecole Polytechnique Executive Education2019