About Eric
Hi, I'm ๐๐ฟ๐ถ๐ฐ โ a Certified Web Analytics Specialist with a strong background in ๐๐ผ๐บ๐ฝ๐๐๐ฒ๐ฟ ๐ฆ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ช๐ฒ๐ฏ ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฒ๐, passionate about helping businesses grow through ๐ฑ๐ฎ๐๐ฎ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐.
I specialize in ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ (๐๐๐ฐ), ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ง๐ฎ๐ด ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ (๐๐ง๐ ), ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฅ๐ฎ๐๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป (๐๐ฅ๐ข)โhelping clients gain actionable insights, fix tracking issues, and optimize performance across websites and ad campaigns.
โ
๐ช๐ต๐ฎ๐ ๐ ๐๐ฎ๐ป ๐๐ฒ๐น๐ฝ ๐ฌ๐ผ๐ ๐ช๐ถ๐๐ต:
โ Google Analytics Setup, Audits & Migration (GA4)
โ Google Tag Manager (GTM) Setup & Debugging
โ Goal & Event Tracking | IP Exclusion | Referral Exclusion
โ Cross-Domain & Sub-Domain Tracking
โ Enhanced eCommerce Setup (GA4 & UA)
โ Conversion Rate Optimization (CRO) using Google Optimize
โ Data Layer Implementation for Dynamic Value Tracking
โ Google Ads Conversion Tracking & Campaign Audits
โ Seamless tracking across platforms like Facebook, Shopify, and CRMs
โ Build Custom Dashboards with Google Looker Studio (formerly Data Studio)
โ Keyword Strategy & Competitive Analysis
๐ง ๐ ๐ ๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ง๐ผ๐ผ๐น๐ธ๐ถ๐:
โข Google Analytics (GA4 & UA)
โข Google Tag Manager
โข Google Ads & Facebook Ads
โข Google Looker Studio
โข Google Optimize
โข Keyword Research Tools (SEMrush, Ahrefs, Google Keyword Planner)
โข Zapier Integration
โข Salesforce CRM
๐ ๏ธ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ ๐ ๐ช๐ผ๐ฟ๐ธ ๐ช๐ถ๐๐ต:
๐๐ ๐ฆ & ๐ฒ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ:
WordPress / WooCommerce | Shopify | Magento | Wix | Squarespace | Volusion | ClickFunnels | 3DCart | Unbounce
Booking Platforms:
SiteMinder | The Booking Button
๐ฌ Ready to improve your analytics, conversions, and performance marketing?
Letโs connect! Message me today to discuss how I can help your business grow with precise, scalable data strategies.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Eric AnalyticsWeb Analytics SpecialistJanuary 2022 - Today (4 years and 7 months)
- Implemented and managed Google Analytics (GA4) and Google Tag Manager (GTM) across client websites to ensure accurate tracking of user behavior and conversion events.
- Designed and maintained custom dashboards in Looker Studio to visualize KPIs, campaign performance, and user engagement metrics.
- Conducted data audits and tag validation to ensure clean, reliable analytics data for strategic decision-making.
- Integrated Google Ads and Meta Ads with GA4 for cross-platform attribution and performance tracking.
- Set up and optimized event tracking for key user actions such as form submissions, button clicks, and page scrolls.
- Delivered monthly performance reports with actionable insights to improve ROI and campaign effectiveness.
- Collaborated with developers and marketing teams to align tracking strategies with business goals and promotional cycles.
- Provided consultation and training to clients on interpreting analytics data and leveraging it for growth.
- Supported SEO and SEM efforts by analyzing traffic sources, keyword performance, and audience behavior.
- Infosys TechnologiesTechnical and Data AnalystAugust 2018 - December 2021 (3 years and 4 months)I've worked as a technical and data analyst for an MNC for a period of 2 years. During this period I gained a great amount of knowledge and insight into Digital Marketing, clients solutions and rapport building and client interaction with overseas clients.
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Education
- Bachelor's in Computer ScienceDAV College, Chandigarh2017Gained a strong foundation in programming, web development, and software engineering. Studied core technologies including JavaScript, HTML, CSS, and backend programming concepts. Developed and deployed web applications, practiced responsive design, and learned to work with databases and version control systems.