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Eric BrandenburgEB

Eric Brandenburg

🚀 Web Marketing Strategy, SEO/SEA Expert, Growth

€300/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eric

I assist you in your digital projects, from a commercial as well as marketing perspective, particularly in your SEM (SEO/SEA) strategy and your site's UX-UI ergonomics.
I also support you in your internationalization, in English and Spanish.

🧲 Web Marketing
â–ª Implementation of web marketing / web visibility strategy
â–ª Choice of communication channels
â–ª Inbound Marketing

🚀 SEO - Natural Referencing / SEA:
â–ª Global SEO audit of the website and recommendations
â–ª Semantic study, keyword research, and improvement of the editorial part
â–ª Configuration and optimization of the technical part (tags, content/image/link optimization, loading time, etc.)
â–ª Optimization of the site's architecture

🎯 UX-UI
â–ª UI / UX ergonomic audit
â–ª Recommendations in terms of design, architecture, and content

📧 Growth Hacking
â–ª Landing page optimization to generate and convert leads/prospects
â–ª Implementation of emailing strategies
â–ª Marketing automation
  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • EasyPark
    Smart Parking Manager - Head of West
    TECH
    February 2018 - October 2019 (1 year and 9 months)
    Nantes, France
    EasyPark digitizes urban parking for cities across Europe.
    Launched the French subsidiary - public sector. Responsible for the implementation of EasyPark solutions in the Grand Ouest region (and later Nord).

    • Product Development: with the IT team, adapting the product to market specificities, translations
    • Market Opening: signed 10 cities (including Brest and Lille) in a sector with no prior presence. Prospecting and negotiating with managers and deputies, convincing them to bypass the tender process.
    • Project Management: steering from implementation to public launch
    • Marketing: launch marketing plan (press conference, advertising, promotions, etc.)
    • Analytics: performance/ROI analysis of launch campaigns and promotional actions

    📈 More quantified results available on CV
    Negotiation Product Management Organization Remote Work Project Management Responding to Tenders Autonomy
  • World
    Around the World Trip
    TRAVEL AND TOURISM
    November 2013 - June 2016 (2 years and 8 months)
    Round-the-world trip (Latin & Central America, Asia, Africa)
    Created a website offering tips for traveling around the world: http://world-likealocal.com/
  • Made In Surveys
    General Manager
    CONSULTING AND AUDITS
    December 2008 - October 2013 (4 years and 11 months)
    Londres, United Kingdom
    [VIE extended on local contract]
    Opened the UK office for Made In Surveys, a quantitative and qualitative market research company based in France.
    • Creation of the UK Entity: office space, recruitment of an assistant, budget development.
    • Commercial Development and Contractual Follow-up: prospecting, sales meetings, and partnership development. Negotiation of prices and sales terms.
    • Strategic Development: initiated a new activity (redirection studies).
    • Marketing: creation of sales brochures and direct marketing tools, SEO/SEA.
    • Operational Management: managing sold studies (liaising with clients, subcontractors, and the head office IT team) and presenting results.

    📈 More quantified results available on CV
    Business Development Corporate Strategy SEO Sales Strategy Market Research Web Marketing

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Education

  • Audencia Bachelor
    Audencia
    2008
    Bachelor Marketing/Vente – Spécialisation Management Business Units (major de promotion). Année de césure en Irlande.

Skill set

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