Freelancer profile translated to English.

Description

I assist you in your digital projects, from a commercial as well as marketing perspective, particularly in your SEM (SEO/SEA) strategy and your site's UX-UI ergonomics.

I also support you in your internationalization, in English and Spanish.

🧲 Web Marketing

▪ Implementation of web marketing / web visibility strategy

▪ Choice of communication channels

▪ Inbound Marketing

🚀 SEO - Natural Referencing / SEA:

▪ Global SEO audit of the website and recommendations

▪ Semantic study, keyword research, and improvement of the editorial part

▪ Configuration and optimization of the technical part (tags, content/image/link optimization, loading time, etc.)

▪ Optimization of the site's architecture

🎯 UX-UI

▪ UI / UX ergonomic audit

▪ Recommendations in terms of design, architecture, and content

📧 Growth Hacking

▪ Landing page optimization to generate and convert leads/prospects

▪ Implementation of emailing strategies

▪ Marketing automation

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

EasyPark
Smart Parking Manager - Head of West
TECH
February 2018 - October 2019 (1 year and 9 months)
Nantes, France
EasyPark digitizes urban parking for cities across Europe.
Launched the French subsidiary - public sector. Responsible for the implementation of EasyPark solutions in the Grand Ouest region (and later Nord).

• Product Development: with the IT team, adapting the product to market specificities, translations
• Market Opening: signed 10 cities (including Brest and Lille) in a sector with no prior presence. Prospecting and negotiating with managers and deputies, convincing them to bypass the tender process.
• Project Management: steering from implementation to public launch
• Marketing: launch marketing plan (press conference, advertising, promotions, etc.)
• Analytics: performance/ROI analysis of launch campaigns and promotional actions

📈 More quantified results available on CV
Negotiation Product Management Organization Remote Work Project Management Responding to Tenders Autonomy
World
Around the World Trip
TRAVEL AND TOURISM
November 2013 - June 2016 (2 years and 8 months)
Round-the-world trip (Latin & Central America, Asia, Africa)
Created a website offering tips for traveling around the world: http://world-likealocal.com/
Made In Surveys
General Manager
CONSULTING AND AUDITS
December 2008 - October 2013 (4 years and 11 months)
Londres, United Kingdom
[VIE extended on local contract]
Opened the UK office for Made In Surveys, a quantitative and qualitative market research company based in France.
• Creation of the UK Entity: office space, recruitment of an assistant, budget development.
• Commercial Development and Contractual Follow-up: prospecting, sales meetings, and partnership development. Negotiation of prices and sales terms.
• Strategic Development: initiated a new activity (redirection studies).
• Marketing: creation of sales brochures and direct marketing tools, SEO/SEA.
• Operational Management: managing sold studies (liaising with clients, subcontractors, and the head office IT team) and presenting results.

📈 More quantified results available on CV
Business Development Corporate Strategy SEO Sales Strategy Market Research Web Marketing